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  • Customer Genomics: Personalize offers to increase marketing ROI

    Customer Genomics is a service that uses proprietary machine-learning algorithms to help you leverage Big Data to create deeper customer insights...

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  • Security and Data Protection

    At Fractal Analytics, we take security and data privacy very seriously. In this video, we will highlight the security and data protection features...

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  • Do you want to revive sagging sales volume and market share?

    Marketing Mix model revives hair care brand and adds luster to declining sales by 35%The Business ChallengeWhat can you do when your company's hair...

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  • Shopper Insights analysis helps recapture customers and market share

    Shopper Insights analysis helps recapture customers and market shareThe Business ChallengeWhat can you do when customers start defecting from your...

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  • Market analysis defines readiness for product packaging innovation

    Marketing Mix model revives hair care brand and adds luster to declining sales by 35%The Business ChallengeWhat can you do when your company's hair...

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  • Kimberly Clark: analytics to understand customers

    Kimberly Clark shares how they use analytics to understand how consumers view their brandAgustin J. de Dios, Director Global Measurement and...

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  • How can you measure the impact of social media programs?

    Social Listening Manages Consumer PerceptionsBusiness ChallengeWith the rapid increase of social media, consumers frequently post their thoughts and...

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  • Do you know what makes your customer tick and what ticks them off?

    Attrition analysis unveils insights to develop attractive offers to retain customersThe Business ChallengeA leading credit card issuer was faced with...

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  • Are you having a tough time increasing response rates?

    Attrition model helps prevent more than 50% likely attritorsThe Business ChallengeHow does an insurer control voluntary attrition when key data is...

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  • Do you know why your customers are leaving?

    The Business ChallengeWhat can you do when customers start defecting from your once-favored retail brand by the thousands? For this particular...

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  • How can I segment my visitors to boost conversion?

    Predictive analytics increases website visitor conversionBusiness ChallengeWebsite visitors make choices with every click and conversation. How does...

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  • Do you want to revive sagging sales volume and market share? Learn how one company turned sales around.

    Marketing Mix model revives hair care brand and adds luster to declining sales by 35%The Business ChallengeWhat can you do when your company's hair...

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  • How do I safely book more small business loans?

    SME credit scoring analysis frees up working capitalThe Business ChallengePAE is one of India's largest auto components suppliers, sourcing from...

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  • Do you want to retain more customers?

    Do you want to retain more customers?The Business ChallengeA leading insurer was spending far too much to acquire new customers. They wanted to...

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  • Do you want to increase your market basket?

    Customer Insights enhances movie recommendation engine The Business Challenge Our client had an existing recommendation engine that provided movie...

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  • How can I reduce churn?

    Managing Telecom Churn with Proactive Retention ProgramsFractal helps leading telecom provider control churn with predictive churn modelsThe Business...

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  • Are you interested in understanding why your customers are leaving?

    Shopper Insights analysis helps rebuild brand and reverse market share lossThe Business ChallengeWhat can you do when customers start defecting from...

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  • Do you know what's preventing your growth?

    CRM HealthCheck boosts credit card portfolio revenue by 25%The Business ChallengeOur client's credit card division was facing stagnant acquisition...

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  • Do you want to win back customer loyalty?

    Shopper Insights helps recover brand perception The Business Challenge The Consumer Insights Team was perplexed. Faced with declining marketing share...

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  • Want to know the fine art of balancing the risk with higher revenue?

    Credit scoring saves 7% portfolio lossesThe Business ChallengeOur client was interested in growing its consumer durable loans portfolio without...

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  • Help me forecast product sales for an emerging market

    Product forecasting helps global technology company plan strategyBusiness Challenge Our client was looking to expand their products into two...

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  • Do you know where to launch your latest innovation?

    Market analysis defines readiness for product packaging innovationThe Business Challenge A major home products manufacturer realized that its...

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  • Want to know how to leverage deposit customers to cross-sell credit cards?

    Cross-sell analysis boosts acquisitions 150%The Business ChallengeHow do you parlay your substantial base of deposit customers into a portfolio of...

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  • Can you determine which promotions are driving sales?

    Promotion Effectiveness analysis increases sales 30%The Business ChallengeHow can you determine which promotions are generating the greatest returns...

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  • How can I avoid sending duplicate offers to my customers?

    Advanced de-duping techniques reduce campaign costsThe Business ChallengeOne of the largest prepaid cellular service providers in the U.S. had a...

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  • Is your collection strategy alienating profitable slow-pay customers?

    Collections analysis helps capture $4M additional revenueThe Business ChallengeOur client was faced with the challenge of collecting outstanding...

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  • How do you know if you are setting the right prices?

    Price Elasticity study increases total sales in eight different categoriesThe Business ChallengeIt was a puzzling dilemma. Even though these...

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  • How can I boost campaign response?

    Campaign analysis improves response rate by 30%The Business ChallengeOur client had been conducting several direct mail cross-sell campaigns for its...

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  • How should I allocate my marketing budget to increase ROI?

    Marketing mix analysis gives birth to new strategy for leading baby care brandThe Business ChallengeIn spite of increased marketing spending behind...

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  • Are you wondering how to allocate your marketing budget to drive sales?

    Marketing mix analysis gives birth to new strategy for leading baby care brandThe Business ChallengeIn spite of increased marketing spending behind...

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  • How can I boost revenue from in-active customers?

    Customer Lifetime Value targets right incentive programsThe Business ChallengeApproximately 40% of most credit card issuers' customers are inactive...

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  • Problem-finding and machine-learning allows healthcare payer to save $5M from medication non-adherence

    The Business Challenge Non-adherence of medication is one of the most important problems when treating patients with chronic conditions. It’s not...

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  • Quantifying risks helps shaving products company fight rising competition and regain market share

    By better understanding the competitive landscape vs. a niche online market segment, enabled the client to regain its market share Business...

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  • Refining a global study to track brand recognition across continents for mass media optimization

    Helped client optimize its media budget allocation to retain its ranking as both the Brand Recommended Most Often and the Brand Used Most Often The...

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  • Predicting attrition helps pharmacy distributor identify $45M opportunity to boost customer retention

    The Business Challenge  Wholesale drug distributors have experienced strong competition and consolidation leaving only a few surviving distributors...

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  • Measuring Marketing Effectiveness in an Interconnected World

    Reduce time to measure ad effectiveness by more than 80% The Business ChallengeThe client was spending over $1 billion annually on mass media and...

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  • CAE helped reduce time taken for market mix modeling by 50%. Executed 200+ projects already

    Centralized Analytics Environment (CAE) is Fractal’s proprietary analytics platform which provides an analytics development infrastructure along with...

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  • Capturing the maximum share of customers’ wallets to discover $102 million in incremental spend

    Determine a card user's wallet size, share of wallet and potential to spend   The Business Challenge The client had three primary challenges for its...

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  • How can we deliver personalized interactions to our customers to drive more revenue?

    The successful personalized interaction program drove $200MM in incremental revenues and a 230% increase in redemption revenues   Client Fortune 100...

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  • Proposed reduced loyalty mileage plan for pharmacy is halted by analytics results

    Analyzed last 12 months of transactions and identified the potential spend deficit   The Business Challenge A pharmacy in the Middle East was...

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  • What could we achieve if we use analytics to predict customer demand throughout the year?

    Enabled the client to determine key factors that drive traffic and leverage this information to deliver focused incentives to drive customer traffic...

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  • Cross-sell generates an incremental fund value of $15-20 million for a multinational bank

    Analytical models determined best customers to target for cross-selling and funding opportunities   The Business Challenge This client recently...

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  • How can customer data help us drive sales by optimizing our merchandise assortment?

    Fortune 500 US-off price retailer was able to identify a category of customers with the highest "penetration gap" against the industry standards and...

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  • Determining the best of 50 loyalty plan partners across seven countries

    Performed a deep dive analysis to identify and focus on customers' redemption and measure KPIs The Business ChallengeA loyalty program in the Middle...

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  • How can we use data to dynamically price products to improve customer value perception, drive traffic and increase revenues?

    The clients dynamic pricing model helped generate and incremental profit of $12MM (estimated) for the categories   Client Leading retailer Business...

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  • Restructuring eyeware company’s loyalty program projects an estimated $10 million incremental revenue

    Recommended a two-dimensional framework segementation construct to target key customers The Business ChallengeOne of the largest eyeware retail...

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  • How can we fine-tune our product placements in stores to drive sales?

    The client identified an uplift of 5.6 percent by placing certain products adjacent to each other   Client Second largest supermarket chain in the UK...

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  • Attrition model enables incremental home loan balance savings of $250-300 million

    Attrition model helped client take appropriate proactive action   The Business Challenge The client identified four key reasons why their Australian...

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  • How can we leverage data to optimize our supply chain operation?

    The client optimized vehicle fill rates, rebalanced inventory levels at default distribution centers, and reduced overall cost of sub-optimal...

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  • Two-tier recovery scorecard for U.S. credit bureau results in estimated 6% higher balances

    Create a single scorecard for each consumer ranking those most likely to pay higher   The Business Challenge For this large credit bureau, Fractal...

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  • How Customer Genomics helped Franklin Templeton Investments generate $600 million in new assets

    The success of personalization depends on how well a brand understands the “What”, “Why” and “How” of a customer engagement. But developing such a...

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  • Personalized Targeting Boosted Redemption Revenue by 230%

    The Business ChallengeThis client wanted to apply advanced analytics across 60 million households to derive shopper insights to ultimately increase...

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  • Improving a credit scoring company’s data to track nearly 120 million more candidates

    dcrypt helped client increase its capture rate of potential credit candidates by 12% The Business Challenge A large financial services company wanted...

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  • How can we be more relevant to consumer needs with hyper-personalization?

    Today’s marketing environment is complex as travel and hospitality customers use multiple channels to engage with companies, including the web,...

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  • Cross-Sell propensity model enables insurance company to develop more successful campaigns

    Developed focused cross-sell campaigns to increase profitability and reduce dependency on their on-the-ground sales forceThe Business ChallengeThis...

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  • Litigation propensity model estimates potential savings of $1.5 million annually for leading insurer

    Developed a two stage model using dcrypt to determine litigation propensity by leveraging structured and unstructured dataThe Business ChallengeA...

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  • Where should we allocate budgets for the highest incremental ROI?

    In a complex marketing environment where customers interact with travel and hospitality companies across multiple channels, companies are often...

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  • Identifying the right price point for a new line of premium products increased sales and profit margins

    Enabled our client to understand and predict the optimal price point for each premium product in every country where the product was sold The...

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  • CAE helped build easily scalable, customized models for market size forecasts for 8,000 combinations, improving adoption of statistical forecasts by 90%

    Utilized CAE's forecasting engine to deliver a forecasting program at scaleCentralized Analytics Environment (CAE) is Fractal’s proprietary analytics...

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  • How can we increase our total revenue beyond reservations and pricing?

    While there are always opportunities to improve core reservation/ticket revenue through pricing and demand forecasting, most hospitality and travel...

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  • Streamlining analytics reporting for Asian pilot market saves clients time, money and headaches

    Streamline the process by identifying gaps in processes for gathering data   The Business Challenge An Asian analytics team of a Fortune 100 CPG...

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  • Redirecting avoidable Emergency Room visits saves $10M with better health outcomes

    The Business Challenge The high cost of maintenance and limited availability of Emergency Rooms (ER) facilities are under intense scrutiny by payers...

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  • How can we improve engagement and incremental bookings, while keeping our loyalty program profitable?

    Customers today are spoiled with a wealth of travel options. While travel companies know that repeat, loyal customers can be enormously profitable,...

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  • Simplifying business review presentations with a common view across 80 countries and 5 continents

    Connected a landscape assessment to client’s internal BI systems, ensuring fully automated processes and reporting to key stakeholders The Business...

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  • Analytics helps leading provider identify likely incremental collections from 30% of unpaid invoices

    The Business Challenge Escalating healthcare costs have forced employees with employer-provided insurance to bear a higher proportion of self-payment...

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  • Standard budget reporting enabled more responsive performance reviews and 500 hours saved

    Developed a standard presentation deck and a faster performance review process   The Business Challenge This multinational consumer products company...

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  • Advanced analytics helps payer identify $45M in overpaid claims from fraud, waste and abuse

    The Business Challenge The US spent $2.7 trillion on healthcare in 2013, more than 17 percent of GDP. According to a Commonwealth Fund study, despite...

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  • Company-wide effort consolidates reports by 95% with richer data for better business decisions

    Created a set of reporting toolkits that standardized reports for all product categories and key metrics, saving clients time and money The Business...

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