Volume decomposition helped a leading CPG brand identify inefficiencies in trade spending causing a decrease in trade effectiveness

Price Models Enables CPG company to achieve right price across SKUs

Volume decomposition helped a leading CPG brand identify inefficiencies in Marketing spend and ways to revive the declining sales

Fractal helps CPG company to measure and enhance the effectiveness of promotion program

Drivers analysis enables leading skin care brand to identify drivers of brand preference

Fractal helps leading consumer package goods (CPG) company enhance brand growth by analyzing market share loss and identifying effective promotion opportunities