In today’s world
of numerous brands selling the same products, consumers
have ample choice and a lot of distinct
factors influence their buying behavior. In such a scenario,
Consumer insight or "a deep, embedded knowledge about
consumers and markets" can help structure thinking
and decision-making to strategize for maximum profitability.
Many CPG and Retail companies looking to grow and expand
market share constantly face questions such as:
- What drives purchase preference for my brand?
- How should I position my brand to attain a higher rate
of brand loyalty?
- What are the drivers of quality perception?
- What
is the price elasticity of my brands? What should be
the pricing strategy for my brand?
- How is the changing lifestyle affecting buying behavior
of my consumers?
- How can I leverage consumer perception about my brand
to cross-sell different products?
- What competitive threats am I facing? What are the
new opportunities in market I could leverage?
It
is in an organization’s interest to view consumers
as longer-term valuable assets, and not just as prospects
for the next sale. Fractal can help you address these
questions through its proven capabilities in areas such
as Brand Attrition Management, Price optimization and
Driver’s analysis.
Aided with high end survey analytic
techniques and structural equation modeling, we help our
clients appropriately
profile and segment their consumers, deploy the right
pricing strategy and ensure brand loyalty and higher
sales per consumer. Some of our key offerings in Consumer
Insight include:
- Need based and attitudinal segmentation
-
Price elasticity and pricing strategy
-
Drivers analysis and structural equation modeling
-
Conjoint analysis
-
Initiative assessment
-
Product preference analysis
-
Brand scorecards
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