Solutions With information and data becoming more crucial each day, analytics is evolving to be an inherent part of all business processes. Fractal understands this, offering you analytics solutions that are unmatched in quality and content, developed through years of expertise. Each solution carries with it a history of successes, each time making clients wiser, helping them take more intelligent decisions. CRM ANALYTICS Analytic solutions deployed to lower the cost of customer acquisition, optimize customer retention and revenues per customer MARKETING MIX MODELING Analytic solutions deployed to improve brand performance,optimize marketing spends, enhance sales volumes and efficiently use of media budgets BUSINESS ANALYSIS Analytic solutions for multi-dimensional reporting, analysis and insight on business, consumer and competition CONSUMER INSIGHTS Analytic solutions to understand consumer behavior, attitudes and needs for different segments and then devising effective growth strategies RISK ANALYTICS Analytic solutions geared towards controlling default and bad debt as well as improving collections

Success Stories Consumer Insights Affinity analysis increases effectiveness of cross brand promotions Known Value Items analysis helps retailer in pricing strategy Price models enable CPG company to achieve right relative price across SKUs CRM Analytics Fractal's CRM analytics solution helped a large bank reduce retention efforts down to 40% Fractal builds the analytical function to drive acquisition, retention & value management programs Credit card issuer increases spend per customer through advanced spend analytics Business Analysis Web traffic analysis helps software company increase effectiveness of web marketing Leading apparel retailer analyzes customer behavior & store performance Brand scorecard creation for CPG company Marketing Mix Modeling CPG brand uses marketing mix modeling to increase revenues by 5% while staying spend neutral Promotions analysis enables CPG company to increase promotions effectiveness by 25% Risk Analytics Fractal helps leading company determine the correlation between verification and custome repayment behavior and optimize its overall verification methodology Fractal's risk scorecards helped an NBFC reduce delinquency levels by 76% Leading Asian credit card issuer reduces default rates Read More >> Syndicate

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