Text Mining
Where do you go, when
you would like to gain valuable insights into your customers’ behavior
but a significant chunk of the information is in the form of unformatted
text?
At Fractal, we specialize in bringing structure to unstructured
text data and then utilizing it to understand and predict customer
behavior.
When enormous amount of customer behavior is buried in
voluminous unstructured data, it can be rendered useless for any direct
behavioral
analysis or data mining. Lack of suitable business knowledge, which
helps in determining what to look for within the data, can be an
additional constraint in analyzing unstructured textual data.
Fractal
combines its superior business knowledge with its proprietary text
handling capabilities to unravel information from unstructured
data.
Fractal’s Text Mining tools perform Natural Language
Retrieval actions to distil meaning from textual data and translate
them into
customer behavior indicators. We have successfully used behavioral
indicators extracted from text mining to not just understand customer
behavior but also to predict customer behavior.
Fractal’s Text Mining solutions are scaleable across various
types of data sources, across different verticals and are capable
of handling extremely large volumes of data. Some of the significant
deployments of our Text Mining solutions have been in Consumer Banking
Transaction data, Credit Cards Transaction data, and Customer Contact
Information. These deployments have been used very successfully for
the purpose of cross-sell and risk assessment.
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