Today’s retail customer is empowered with information like never before. Their shopping experiences transcend the store, moving into a multi-channel universe where every decision is imbued with data, purchases are a click away, and their opinions are shared to a lifetime of contacts with a swipe of the finger. Knowing that shopper-centricity beats product-centricity, retailers seek to delight the customer by being agile and intelligent when capitalizing on shopper information.
Big Data analytics is critical in infusing customer insights into the decision workflow around all areas of the organization, including customer strategy, pricing, marketing, supply chain and merchandising.
Fractal Analytics delivers leading edge advanced analytics services and solutions to enable leading retailers to make high-impact decisions to vastly improve customer experiences and business performance. Through years of real-world experience and extensive investment in proprietary analytics capabilities, we are ready to help you with a unique and powerful retail analytics solution.