Insight, Impact, Innovation
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At its heart, analytics is not about data, analyses or technology, but about envisioning new possibilities with retail customers and finding the answers and insights to make exciting and powerful new retail strategies.

We’re passionate about creating new business value, and our experts have unique ideas and perspectives that bring these new thoughts and insights to life. We’re delighted to share these perspectives with you, and hope together we can advance the conversation to new and fascinating places.


Featured

  • December 14, 2015 By Mrinal Prasad, Shrikant Kejriwal, Vishesh Totla

    Optimal Product Mix: The apparel retail industry’s key to success

    Leading apparel retailers today leverage analytics to achieve the optimal product mix - a key com...

    Read Whitepaper
  • Media Mix Modelling

    Media Mix Modelling

    Watch Video
  • 3 key enablers to drive hyper personalization

    3 key enablers to drive hyper personalization

    Watch Video
  • Building a culture for marketing experimentation

    Building a culture for marketing experimentation

    Watch Video

Events

  • Dec 2016
    06

    Dell Analytics Readiness Seminar

    Driving business impact and creating analytics mindshare among business leaders leveraging Data Sciences and advanced analytical techniques like Machine Learning/AI

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  • Dec 2016
    05

    Emerging Companies Summit (ECS) by NVIDIA

    Teaching machines to read chest X-rays, CT scans and MRIs

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  • Nov 2016
    30

    NASSCOM HR CONCLAVE, North

    Building our own HR

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  • Nov 2016
    16

    12th Annual UBS India Conference

    Big data and Artificial Intelligence – How will it change our lives and India Inc?

    Read More
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Meet the Experts

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Joined: 2016

Role: Drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. Additional charge of incubating the Hospitality practice.

Past experience: Seasoned analytics professional and business leader; 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry. Incubated analytics start-ups as well as led global analytics practices for publicly listed technology and operations companies building business globally- the Americas, Europe, Pacific Asia and Japan.

Education: MBA in Marketing, Faculty of Management Studies, University of Delhi. Bachelor of Engineering, Electronics & Computer Architecture, NIT, Allahabad.

Passion for analytics: A keen student of marketing sciences, love to problem solve, build and commercialize solutions to scale.  See the analytics industry evolve from decision support to decision run and believe Fractal is uniquely placed to drive this wave.

Bhaskar Roy

Client Partner

Bhaskar Roy

Client Partner

Joined: 2017

Role: Leads engagement delivery for Customer and Loyalty Analytics across Financial Services, Technology, Media, Telecom, Hospitality and Retail

Past experience: 11+ years of Analytics Consulting experience across  Risk and Marketing domains, in Banking, Insurance, Financial Services and Retail. Has worked globally, with significant exposure to North America and European markets, managing project delivery in both onshore and offshore model. Bhaskar has strong industry and functional experience in Predictive and Descriptive analytics areas. He has extensive experience in Campaign Management, Segmentation, Retention Analytics and Propensity Modeling.  

Education: MA in Economics from Jawaharlal Nehru University and BSc (Honors) in Statistics from University of Delhi

Passion for analytics: Use data and analytics to simplify processes, solve real-world problems and have an impact on people

Sandeep Bhogaraju

Client Partner

Sandeep Bhogaraju

Client Partner

Joined: 2013

Role: Leads analytical solution development and develiry for a Strategic Client relationship comprising of Supply Chain, Customer, White space solutions including advanced analytics

Past experience: Sandeep has over 20 years of IT & consulting experience in Supply Chain management and Business intelligence in CPG and Retail industry. He has performed in multiple capacities such as Solution Head & Architect, Practice Manager, CPG Domain Consultant, and Business System Leader for Supply Chain Operations. He has also handled roles in CPG - Apparel & Footwear, and Food & Beverages.

Education: Bachelor of Technology: N.B.K.R. Institute of Science & Technology

Passion for analytics: Sandeep is vividly interested in Problem solving and exploring possibilities and applications of Artificial intelligence & Machine learning to CPG/Retail, at large to humanity.