Insight, Impact, Innovation
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The true measure of success with analytics is how it affects real business performance: more loyal customers, increased revenue, more profitable campaigns, improved efficiency, and ultimately, a better bottom line.

Fractal Analytics retail clients all experience significant, measurable outcomes that continually demonstrate the success of our analytics engagements.


 

Success Stories

  • Measuring Marketing Effectiveness in an Interconnected World

    Reduce time to measure ad effectiveness by more than 80% The Business ChallengeThe client was

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  • How can we deliver personalized interactions to our customers to drive more revenue?

    The successful personalized interaction program drove $200MM in incremental revenues and a 230%

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  • What could we achieve if we use analytics to predict customer demand throughout the year?

    Enabled the client to determine key factors that drive traffic and leverage this information to

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  • How can customer data help us drive sales by optimizing our merchandise assortment?

    Fortune 500 US-off price retailer was able to identify a category of customers with the highest

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  • How can we use data to dynamically price products to improve customer value perception, drive traffic and increase revenues?

    The clients dynamic pricing model helped generate and incremental profit of $12MM (estimated) for

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  • How can we fine-tune our product placements in stores to drive sales?

    The client identified an uplift of 5.6 percent by placing certain products adjacent to each other

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  • How can we leverage data to optimize our supply chain operation?

    The client optimized vehicle fill rates, rebalanced inventory levels at default distribution

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View All Success Stories

Meet the Experts

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Joined: 2016

Role: Drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. Additional charge of incubating the Hospitality practice.

Past experience: Seasoned analytics professional and business leader; 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry. Incubated analytics start-ups as well as led global analytics practices for publicly listed technology and operations companies building business globally- the Americas, Europe, Pacific Asia and Japan.

Education: MBA in Marketing, Faculty of Management Studies, University of Delhi. Bachelor of Engineering, Electronics & Computer Architecture, NIT, Allahabad.

Passion for analytics: A keen student of marketing sciences, love to problem solve, build and commercialize solutions to scale.  See the analytics industry evolve from decision support to decision run and believe Fractal is uniquely placed to drive this wave.

Bhaskar Roy

Client Partner

Bhaskar Roy

Client Partner

Joined: 2017

Role: Leads engagement delivery for Customer and Loyalty Analytics across Financial Services, Technology, Media, Telecom, Hospitality and Retail

Past experience: 11+ years of Analytics Consulting experience across  Risk and Marketing domains, in Banking, Insurance, Financial Services and Retail. Has worked globally, with significant exposure to North America and European markets, managing project delivery in both onshore and offshore model. Bhaskar has strong industry and functional experience in Predictive and Descriptive analytics areas. He has extensive experience in Campaign Management, Segmentation, Retention Analytics and Propensity Modeling.  

Education: MA in Economics from Jawaharlal Nehru University and BSc (Honors) in Statistics from University of Delhi

Passion for analytics: Use data and analytics to simplify processes, solve real-world problems and have an impact on people

Sandeep Bhogaraju

Client Partner

Sandeep Bhogaraju

Client Partner

Joined: 2013

Role: Leads analytical solution development and develiry for a Strategic Client relationship comprising of Supply Chain, Customer, White space solutions including advanced analytics

Past experience: Sandeep has over 20 years of IT & consulting experience in Supply Chain management and Business intelligence in CPG and Retail industry. He has performed in multiple capacities such as Solution Head & Architect, Practice Manager, CPG Domain Consultant, and Business System Leader for Supply Chain Operations. He has also handled roles in CPG - Apparel & Footwear, and Food & Beverages.

Education: Bachelor of Technology: N.B.K.R. Institute of Science & Technology

Passion for analytics: Sandeep is vividly interested in Problem solving and exploring possibilities and applications of Artificial intelligence & Machine learning to CPG/Retail, at large to humanity.