When evaluating new business decisions, whether it’s a new promotion, store strategy, operational process, pricing/financial model, staffing incentive or countless other potential business changes, understanding the real-world results is critical. It’s vitally important to gain this insight on scales large enough to assess results but small enough to reduce the large investments and risks that come with full roll-outs. With so many options, factors and possibilities in play, experimentation is the ideal approach.
Traditionally, successful experimentation has been challenging. In order to test ideas, experiments must be numerous, conducted in operationally “live” environments, and in properly quarantined settings so external factors do not pollute results. Proper controls must be in place for accurate measurement. Too often, experimenters have to rely on manual processes and analysis, inconsistent design principles and inadequate measurements. By relying on consultants and spreadsheets, experimenters often spend more time and effort preparing experiments and gathering data than executing experiments and benefiting from insights. Ultimately, test and learn scope, speed and scalability all suffer under traditional approaches.
A better way: Trial Run
Trial Run is a comprehensive, cloud-based business experiments platform designed to optimize complex experimentation efforts. It allows businesses to design and analyze a high volume of experiments, offering simplicity, accuracy, speed, agility and scalability in creating institutional-class experimentation environments. Through its advanced analytics modules, it enables businesses to measure the true impact of experiments across complex business operations. Trial Run helps experimenters:
See what Trial Run can do for your experiments
Are you ready to see how your experimentations can bring more power, success and performance to your business? Let’s start a new and energetic conversation about your experimentation needs, your vision for how experiments could improve your business, and how Trial Run and our superior service model can deliver high value for you.