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Optimize Your Business Experiments for Greater Insight, Performance and Efficiency

When evaluating new business decisions, whether it’s a new promotion, store strategy, operational process, pricing/financial model, staffing incentive or countless other potential business changes, understanding the real-world results is critical. It’s vitally important to gain this insight on scales large enough to assess results but small enough to reduce the large investments and risks that come with full roll-outs. With so many options, factors and possibilities in play, experimentation is the ideal approach.

Traditionally, successful experimentation has been challenging. In order to test ideas, experiments must be numerous, conducted in operationally “live” environments, and in properly quarantined settings so external factors do not pollute results. Proper controls must be in place for accurate measurement. Too often, experimenters have to rely on manual processes and analysis, inconsistent design principles and inadequate measurements. By relying on consultants and spreadsheets, experimenters often spend more time and effort preparing experiments and gathering data than executing experiments and benefiting from insights. Ultimately, test and learn scope, speed and scalability all suffer under traditional approaches.

A better way: Trial Run

Trial Run is a comprehensive, cloud-based business experiments platform designed to optimize complex experimentation efforts. It allows businesses to design and analyze a high volume of experiments, offering simplicity, accuracy, speed, agility and scalability in creating institutional-class experimentation environments. Through its advanced analytics modules, it enables businesses to measure the true impact of experiments across complex business operations. Trial Run helps experimenters:
Trial Run - Experiment, Evaluate, Execute
 

See what Trial Run can do for your experiments

Are you ready to see how your experimentations can bring more power, success and performance to your business? Let’s start a new and energetic conversation about your experimentation needs, your vision for how experiments could improve your business, and how Trial Run and our superior service model can deliver high value for you.

Trial Run delivers an advanced feature set, creating a complete experimentation and analytics platform. With a combination of our proprietary software modules, analytical models, methodologies and our expert analysts, experimenters will be able to perform every part of their experimentation process with new efficacy and efficiency, including:

Define business objectives: Helps the user select multiple objectives to be measured and check the impact of the experiment based on the hypothesis.

Forming a test set: Enables the user to select test sites and experiment variables to form a robust sample set.

Forming a control set: Provides the selection of a control set ensuring accurate calculations using advanced data science.

Effective testing methodology: Ensures the testing methodology is an automated and standard process and provides multiple views for informed decision making.

Planning of the roll-out of the experiment: Helps the experimenter decide if the roll-out should be widespread or phased-in based on demographics and site characteristics available on the platform.

Experiment repository: Provides a central repository of all the experiments conducted in the past to compare and make inferences.

 

Real benefits. Real outcomes.

With Trial Run, your organization can achieve new heights in experimentation success:

  • Vastly improve the number, quality, accuracy and speed of experiments.
  • Gain new, deep insights into which experiments will succeed.
  • Explore more options than ever before, boosting creativity and innovation
  • Spend more time experimenting and learning, and less time planning and collecting data
  • Create efficiency, simplicity, repeatability, scalability and lower risk in complex experimentation environments.
  • Drive new sales and profitability in new business idea roll-outs.

 

See what Trial Run can do for your experiments

Are you ready to see how your experimentations can bring more power, success and performance to your business? Let’s start a new and energetic conversation about your experimentation needs, your vision for how experiments could improve your business, and how Trial Run and our superior service model can deliver high value for you. 

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