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Social Media Analytics

An independent service that may also be combined with Marketing Mix Modeling or Digital Measurement to quantify online social influence, evaluate complex digital impacts, and eCommerce attribution models.

We have developed strategic social media plans for clients with complex audiences and a global footprint.

Services include measurement in three categories that address recent views, future predictions and next actions.

  1. Descriptive: How are users behaving and how do they perceive your brand?
  2. Predictive: Based on past actions and responses, how will users respond to current campaigns and product initiatives?
  3. Prescriptive: Offering strategic, data-driven recommendations for brand and campaign success