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Segmentron

A customer segmentation project to produce near real-time, actionable and trackable decisions is often a daunting exercise.

This solution includes a comprehensive segmentation modeling approach delivered with a dynamic visualization dashboard in a single slide view.  

What would otherwise be hundreds of static report pages is converted into customized graphs and metrics with flexible drill downs. This service allows business users to quickly and easily generate new calculated metrics and regenerate reports in days, saving weeks waiting for IT to update and deliver new reports.  The solution is easily scalable to track and manage the performance of brokers, agents, brands and any complex information you can imagine.

Segmentron Segmentation Summary

Segmentron Single Slide Dashboard

Meet the Experts

Joanna Pasquale

VP, Alliances & Partnerships - Retail and Tech

Joanna Pasquale

VP, Alliances & Partnerships - Retail and Tech

Joined: 2010

Role: Creating client value by developing alliances and partnerships in Business Intelligence and Analytics.

Past experience: 20+ years experience in FMCG sector at Safeway, Nestle Beverage, Clorox and Dole in Marketing, Sales and Market Research with a focus on increasing top- and bottom-line results. Leveraged deep understanding of transaction and behavioural data to drive consumer engagement.

Passion for analytics: Focus on the right business drivers to simplify our client’s decision-making process to influence consumer loyalty.

Rasesh Shah

Chief Information Officer

Rasesh Shah

Chief Information Officer

Joined: 2008

Role: CIO and Head Global Business Services

Past experience: Prior to joining Fractal, Rasesh was the Offshore Unit Head for a large account, managing over 600 people at Mastek, and a Group Software Manager at Tata Infotech Ltd. (now part of Tata Consultancy Services). 

Education: Rasesh received his MBA from NMIMS and Bachelor of Engineering in Electronics from Mumbai University

Passion for analytics: Building the organization to scale with quality and managing big data to enable real time analytics.