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Fractal Analytics Names Mehrish as Head of Financial Services and Insurance Vertical

Jul 31, 2013


Published By : CNBC

SAN MATEO, Calif., July 31, 2013 /PRNewswire/ -- Fractal Analytics, a global provider of advanced analytics to Fortune 500 companies, today announced that Shubham Mehrish, based in New York, has been named to head global client development for financial services and insurance.

"While financial services and insurance companies have derived tremendous benefits from the use of advanced analytics, they know they need to drive it to the next level," said Srikanth Velamakanni, Co-founder and Chief Executive Officer of Fractal Analytics. "Shubham brings deep expertise in partnering and leading these industries to leverage big data technologies and machine learning techniques to drive competitive advantage."

Mehrish is the latest in a series of strategic hires announced by Fractal as it scales globally. Mehrish, who brings over 15 years of industry experience to Fractal, most recently headed sales and strategy for Infosys' insurance vertical in the Americas. Before that, Mehrish served for five years at Bank of America's Global Corporate and Investment Bank, working on structured products and corporate credit. He holds an MBA from Indian Institute of Management, Ahmedabad, and a bachelor's degree from the Indian Institute of Technology, Banaras Hindu University.

"Big Data and disruptive analytics have changed the competitive dynamic for financial services and insurance providers, opening up new avenues to build deeper customer relationships and drive operational efficiency," Mehrish said. "Fractal's deep analytics expertise and productized offerings such as Customer Genomics address this need. I am excited to lead Fractal in strengthening its Fortune 100 client relationships in these industries."

About Fractal Analytics

Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning. Fractal Analytics serves clients from offices in San Francisco Bay area, Greater New York area, London, Mumbai, New Delhi, Singapore and Dubai. For more information, please visit www.fractalanalytics.com.

Fractal Analytics' flagship Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine learning algorithms learn from every transaction and customer interaction, including from social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In May, information technology and research advisory company Gartner named Fractal as one of the top five "Cool Vendors in Analytics, 2013."

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Fractal Analytics
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