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Fractal Analytics and Sequoya Join Forces to Develop CPG and Retail Data Analytics Solutions

Nov 05, 2013


Published By : Yahoo Finance

SAN MATEO, Calif.--(BUSINESS WIRE)--
Fractal Analytics (www.fractalanalytics.com), a global provider of advanced analytics services, and Sequoya (www.sequoya.com), a leading developer of customer management solutions, today announced a new alliance that helps retailers and consumer packaged goods (CPG) manufacturers to deploy predictive analytics for real-time pricing and promotions decisions.

Optimizing pricing and marketing models to drive maximum consumer value is mission-critical for CPG manufacturers and retailers, yet many analytics platforms do not adequately support business users. The Fractal/Sequoya alliance will put data science insights into the hands of front-line decision makers, allowing them to make smarter, faster, and more accurate decisions in real time without having to create or understand the statistical complexity behind the scenes.

"Making fast, consistent and accurate data-informed decisions is an imperative step in a company's journey to engage customers and inspire loyalty,” said Pranay Agrawal, co-founder and Executive Vice President of Global Consulting and Client Management at Fractal Analytics. “The key to effective customer engagement is to anticipate actions and provide answers to questions not yet posed. Now we can deploy sophisticated analytics into Sequoya’s industry-accepted pricing tools to institutionalize real-time decisions for business users.”

Optimizing pricing and marketing models to drive maximum consumer value is mission-critical for CPG manufacturers and retailers, yet many analytics platforms do not adequately support business users. The Fractal/Sequoya alliance will put data science insights into the hands of front-line decision makers, allowing them to make smarter, faster, and more accurate decisions in real time without having to create or understand the statistical complexity behind the scenes.

"Making fast, consistent and accurate data-informed decisions is an imperative step in a company's journey to engage customers and inspire loyalty,” said Pranay Agrawal, co-founder and Executive Vice President of Global Consulting and Client Management at Fractal Analytics. “The key to effective customer engagement is to anticipate actions and provide answers to questions not yet posed. Now we can deploy sophisticated analytics into Sequoya’s industry-accepted pricing tools to institutionalize real-time decisions for business users.”

"The agreement between Sequoya and Fractal Analytics is based on a shared recognition that the easiest way to comprehend complex data and develop effective problem-solving tactics is through visual information,” said Dale Neely, Vice President, Customer Operations at Sequoya. “We partnered with Fractal to incorporate their expertise in Big Data cleansing, consumer behavior and visual story-telling into our solutions to further propel our clients' decision processes."

Sequoya has been the leading provider in Trade & Everyday Price Optimization, Category Management Leadership and Consumer Demand Management since 1996. Using a cloud-based delivery model, Sequoya has delivered hundreds of successful implementations, many in less than 30 days, to businesses with revenues ranging from $100 million to more than $10 billion.

Fractal Analytics offers companies the ability to institutionalize advanced analytics. The company's Concordia™ Data Harmonization Service automates, cleanses and organizes both structured and unstructured data for smooth integration into Sequoya's advanced analytics applications. Fractal’s Customer Genomics™ solution for personalized marketing leverages Big Data to predict deeper customer insights from every transaction and customer interaction, helping marketers to engage with consumers based on a 360 degree view of each person across attitudinal and behavioral dimensions.

About Fractal Analytics

Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual story-telling.

Fractal Analytics' flagship Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine learning algorithms learn from every transaction and customer interaction, including social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In June, global private equity firm TA Associates acquired a minority stake in the company for an investment of $25 million, and in May, information technology and research advisor Gartner named Fractal as a top five "Cool Vendors in Analytics, 2013."

Learn more at www.fractalanalytics.com.

About Sequoya

Since 1996, Sequoya has delivered best of breed advanced analytical solutions to improve customer management and consumer analysis. Predictive Modeling & Optimization (PMO) technology provides Consumer Goods organizations with real-time price and promotion response models and the platform to forecast future consumer behavior.

Account specific models analyze and predict the impact of everyday price change, promotion execution and competitive activity, providing the missing link to truly optimize business planning. Once embedded in the planning process, strategic and tactical decisions can be fully optimized to drive volume, financial liability and return on sales and marketing activities.

Solutions include analytics for every day price elasticity, cross-elasticity, promotion simulation, promotion evaluation, brand and SKU interaction, total volume planning and Optimization Science. Sequoya’s Pro Key, Price Key and Alert Key applications share a flexible web-based architecture and highly graphical interfaces that deliver both the advanced modeling capabilities required by decision makers and the simple field-based reporting required by the entire sales organization.

Built on open relational databases, Sequoya’s multidimensional time series schema efficiently processes large quantities of the historical data that drives real-time decision-making. All solutions are delivered through Software as a Service (SaaS) model whereby applications are hosted by Sequoya and provided on a 24/7 basis over the internet.

Learn more at www.sequoya.com.

Contact:
Fractal Analytics Inc.
Joanna Pasquale, 513-233-8960
Vice President, Alliances & Partnerships
joannap@fractalanalytics.com
www.fractalanalytics.com
or
Sequoya
Dale Neely, 203-505-5031
Vice President, Customer Operations
dneely@sequoya.com
www.sequoya.com