Apr 07, 2015
Published By : e27
Big Data analytics has become one of the most vital tools for companies in the Internet, e-commerce, retail, banking, and insurance spaces that helps them target the right audience with customised and personalised solutions. Companies using analytics tools have seen significant improvements in their customer conversion, retention and sales.
A large chunk of Big Data companies born in Asia have scripted success stories outside their home markets. However, Asia is now becoming a crucial market for them, as 60 per cent of the total world population reside in the region and who are increasingly going online.
So here are the top ten names in the Asian Big Data analytics space:
Aureus Analytics: Singapore-headquartered Big Data analytics startup Aureus Analytics offers an integrated Big Data analytics platform for enterprises to eliminate the need to have multiple tools for understanding the customers, risks to business and operational inefficiencies. Its platform ASAP (Aureus Statistical and Analytical Platform) is designed to be an integrated analytics platform that can work across various types of data stores and structures — structured and unstructured; internal and external; and big and small. The firm recently raised around US$850,000) in funding via online deal-making platform LetsVenture.
Mu Sigma: Founded in 2004, Bangalore-based Mu Sigma helps companies institutionalise data-driven decision making and harness Big Data. It solves business problems in key areas such as marketing, risk and supply chain. It provides enterprise clients with an ecosystem of technology platforms, processes and people. The firm claims that it has more than 3,500 decision science professionals and 75 Fortune 500 clients.
To date, Mu Sigma has raised more than US$200 million in funding from the likes of Sequoia Capital and General Atlantic. It is currently in talks with investors to raise over US$200 million in fresh funding.
Mu Sigma has offices across the globe.
Fractal Analytics: Incorporated in 2000, Fractal Analytics offers enterprises (consumer companies, retailers and financial institutions) the tools to understand, predict and influence consumer behaviour and improve marketing, pricing, supply chain, risk and claims management.
Its flagship product ‘Customer Genomics’ helps marketers learn complex customer behaviour at an individual level. Customer Genomics learns from every transaction and customer interaction including from social media to help marketers build a complete view of individual customers. Its solutions can also be used to forecast business performance.
Fractal is backed by private equity investor TA Associates, which has invested US$25 million in the firm in 2013. Last year, Fractal received funding from Toronto Stock Exchange-listed company Aimia.
Fractal has clients in over 100 countries and currently employs 800 people. Headquartered in the US, Fractal has 13 offices across cities such as London, Mumbai, New Delhi, Singapore and Dubai.
Manthan Software Services: Bangalore-based Manthan provides Business Intelligence and Big Data analytics solutions to enterprises. Incorporated in 2004, Manthan combines advanced predictive analytics, actionable insights and customer knowledge to help retailers identify and drive growth opportunities.
The firm is backed by Fidelity Growth Partners India and Norwest Venture Partners. Headquartered in Bangalore, the firm also has offices in the US, the UK, the Philippines, Singapore and Brazil.
Crayon Data: Chennai and Singapore-based Big Data analytics startup Crayon Data was founded in 2012. Unlike the conventional people-led model of analytics, Crayon builds tools that deliver real business solutions by bringing together enterprise, public, external internet and social data to a single platform.
Crayon Data’s flagship product ‘Simpler Choices’ brings the power of Big Data and analytics to enterprises that enable clients increase their sales conversions and improve returns from existing accounts. The firm’s key focus verticals are hospitality, finance, retail and technology. To date, the firm has raised US$5.5 million in angel funding from Jungle Ventures and Spring Seed Capital.
Heckyl Technologies: Started in 2010, Heckyl provides a real-time news and data analytic platform to brokerage firms, short-term traders, investors and fund managers. Its integrated solutions provide information, visuals, heat maps of sentiments and market data to help traders find the trading opportunity in the market.
Unlike the traditional solutions, Heckyl brings in a social media aspect to its platform. It is also planning to launch a Big Data mining platform for financial institutions and the hedge funds. In December 2013, Heckyl secured $3.5 million in a Series B round led by IDG Ventures and Seedfund Advisors. The company has offices in Mumbai and the UK.
Spire Technologies: Bangalore-based Spire Technologies offers a contextual search engine for enterprises to manage their talent requirements. Founded in 2008, Spire offers various solutions for supply chain management, customer relationship management, fraud intelligence, talent growth management and predictive talent intelligence. Spire also offers fraud detection tools by pulling in data from documents, e-mails, SMSes and reviews. In December 2013, the firm raised US$8 million in Series A funding from an unnamed investor.
Altizon Systems: Altizon is a Big Data-based IoT startup focusing on the industrial Internet. It offers a platform to manufacturers to build intelligent connected devices and manage them from the cloud. The startup has a set of sensor data appliances and software development kits (SDKs) that drive data from sensors in industrial equipment to its Datonis platform, which provides a device and performs large-scale data ingestion and aggregation.
In September last year, Altizon nabbed an undisclosed amount in seed funding led by The Hive India, a Big Data-focused early-stage fund in India, with participation from Infuse Ventures and Persistent Ventures.
TookiTaki: Tookitaki is a marketing intelligence startup focused on audience discovery and prediction. It is building a SaaS platform for enterprises and media agencies to provide actionable insights on audience behaviour. Its analytics are based on predictive models which combines public digital data with ROI-focused feedback loops.
TookiTaki has offices in Singapore and India. In January this year, the company raised US$1 million in seed funding from Jungle Ventures, Rebright Partners, and Blume Ventures.
Corporate360: Set up in 2012, Corporate360 offers IT sales intelligence data services to enterprises. It offers four products: Tech SalesCloud (data solution designed for technology industry offering company profile, tech install intelligence, contact data and predictive analytics), DataFactory (B2B marketing data software delivered as Data-as-a-Service model, offering company profile and contact intelligence), Peep (social media visualisation application that aggregates, normalise and presents all social media profiles/data of contacts in a unified window), and SataStudio (data service offering curated data services, data mining, predictive analytics and social sentiments).
Corporate360 has offices in California, Liverpool, Manila, Singapore and India. Recently, the company received US$200,000 in angel funding.