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Integrated Marketing Effectiveness

Leading companies leverage Big Data, analytics and technology to more deeply understand consumers and drive their loyalty through every touch point and channel throughout your business.

We serve as strategic partner to our clients where we consult and deliver a wide range of predictive analytics and measurement services for centralized analytics teams, marketing or individual business units.


 

Problems We Solve

  • Measuring Marketing Effectiveness
    in an Interconnected World
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  • How can I build
    easily scalable, customized models for market size forecasts
    Read More
  • Help me determine
    which promotions are driving sales
    Read More
  • Identify right price point
    to increas sales and profit margins
    Read More
  • How can I win
    back customers?
    Read More
  • Optimize media budget allocation
    to retain ranking
    Read More
  • Measuring Marketing Effectiveness
    in an Interconnected World
    Read More
  • How can I build
    easily scalable, customized models for market size forecasts
    Read More
  • Help me determine
    which promotions are driving sales
    Read More
  • Identify right price point
    to increas sales and profit margins
    Read More
  • How can I win
    back customers?
    Read More
  • Optimize media budget allocation
    to retain ranking
    Read More

Featured

  • Social Media Measurement

    Social Media Measurement

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  • Learn how P&G is driving their business real-time with analytics

    Learn how P&G is driving their business real-time with analytics

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  • Kimberly Clark: analytics to understand customers

    Kimberly Clark: analytics to understand customers

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  • Concordia: Prepare multiple data sources for consistent measurement

    Concordia: Prepare multiple data sources for consistent measurement

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  • Customer Genomics: Personalize offers to increase marketing ROI

    Customer Genomics: Personalize offers to increase marketing ROI

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  • Aimia's Mike Poyser shares how Fractal Analytics is helping build their 360 customer view

    Aimia's Mike Poyser shares how Fractal Analytics is helping build their 360 customer view

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  • Who is Fractal Analytics?

    Who is Fractal Analytics?

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Meet the Experts

Ajoy Singh

Chief Operating Officer

Ajoy Singh

Chief Operating Officer

Joined: 2012

Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization

Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control. 

Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.

Neha Singh

Director

Neha Singh

Director

Joined: 2008

Role: Developing the Integrated Marketing Effectiveness capability at Fractal

Past experience: With a background of engineering, never-ending interest in Physics, hands-on experience of working with information technology and servicing clients in FSI, Neha brings a unique combination of skill-sets to Fractal. In her 7+ years of tenure at Fractal she has focused on improving the performance of the debit and credit card portfolios of various banks through data driven decision making. Before Fractal, she was working with Headstrong for 3 years providing IT services in the Investment Banking domain. She was also amongst the top candidates shortlisted from India (in 2000) for the International Physics Olympiad and secretly hopes that the Theory of Relativity will meet its downfall soon. 

Education: Indian Institute of Technology, Mechanical Engineering with specialization in Computer Aided Design and Automation and its application in Robotics

Passion for analytics: Developing AI to improve the quality of life