Marketing Effectiveness solutions provide marketers with in-depth information about which programs, offers and channels are working, and which need to be adjusted or dropped.
We believe innovation is the heart of the analytics revolution that is creating competitive advantage for our clients.
We are well versed in advanced analytics and the latest big data processing approaches to deliver the information you need to drive business results with customized processes that leverage any data and fit seamlessly into your environment. These are the latest productized solutions developed from our Fractal Sciences advanced analytics lab.
|Solution Category||Data Transformation||Insights and Predictive Analytics||Visualization|
|Analytics Adoption Stage||First||Middle||Last|
|How it helps||Ensures accurate and relevant results mapped to business user needs||Generates actionable information to drive smarter decisions||Empowers business users diagnose and solve problems fast|
|Featured Products||Concordia™||Customer Genomics™||Business 360 Steering Wheel|
This service transforms information across markets and business units to speed business decisions with near real-time views of business performance.
Business 360 delivers dynamic dashb...
This product provides early indicators of emerging trends, brand percept...
This solution includes a comprehensive segmentation modeling approach delivered with a dynamic visualization dashboard in a single slide view.
What would o...
We have developed strategic social media plans for clients with complex audiences and a global footprint.
Services include measu...