Measuring the impact on marketing can yield the information needed to completely transform a business.
We partner with our clients to ensure all aspects of marketing are codified, measured and turned into actionable information to drive sales and keep your customers engaged in the most cost-effective way.
Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization
Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control.
Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi
Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.
Role: Developing the Integrated Marketing Effectiveness capability at Fractal
Past experience: With a background of engineering, never-ending interest in Physics, hands-on experience of working with information technology and servicing clients in FSI, Neha brings a unique combination of skill-sets to Fractal. In her 7+ years of tenure at Fractal she has focused on improving the performance of the debit and credit card portfolios of various banks through data driven decision making. Before Fractal, she was working with Headstrong for 3 years providing IT services in the Investment Banking domain. She was also amongst the top candidates shortlisted from India (in 2000) for the International Physics Olympiad and secretly hopes that the Theory of Relativity will meet its downfall soon.
Education: Indian Institute of Technology, Mechanical Engineering with specialization in Computer Aided Design and Automation and its application in Robotics
Passion for analytics: Developing AI to improve the quality of life