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Srikanth Velamakanni

Group Chief Executive & Executive Vice-Chairman

Srikanth Velamakanni

Group Chief Executive & Executive Vice-Chairman

Joined: 2000

Role: I am responsible for all four entities (Fractal Analytics, Customer Genomics & TrialRun, Cuddle.ai and Qure.ai), inorganic growth and the long-term future of the business.

Past experience: Over the last 16 years, I have been a thought partner to global corporations (in the consumer packaged goods, retail, financial services and technology industries) as they have embraced analytics and made it their competitive differentiator. Making data driven decisions a way of life (institutionalizing analytics) in major corporations is a mission to which I am committed. I also believe in building a great place to work that attracts the best minds in the world and creating a trusting environment where people are respected and free to do creative problem solving.

Education: MBA from the Indian Institute of Management (IIM) Ahmedabad and BS in Electrical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Applying behavioral economics, neuroscience and machine-learning algorithms to better understand, predict and influence consumer engagement

Pranay Agrawal

Co-founder and CEO

Pranay Agrawal

Co-founder and CEO

Joined: 2000

Role: Lead Fractal in powering every human decision in the enterprise through data and analytics.

Past experience: Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes. Fractal is well recognized for its client-centricity with a Net Promoter Score of over 60%. Forbes recently ranked Fractal as the 7th best funded analytics company in the world, the Great Place to Work Institute rated them as the “Best Company to work” for in the analytics industry, Fractal was also called out as a “Cool vendor in analytics” by Gartner, Forrester rated them as a “Top provider for Text analytics” for their product dCrypt.

Education: MBA from India Institute of Management (IIM) Ahmedabad, Bachelors in Accounting from Bangalore University, and Certified Financial Risk Manager from GARP.

Passion for analytics: He derives his passion for analytics from his belief that data and analytics are making the world a better place.

Ajoy Singh

Chief Operating Officer

Ajoy Singh

Chief Operating Officer

Joined: 2012

Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization

Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control. 

Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.

Natwar Mall

CEO, Cuddle.ai

Natwar Mall

CEO, Cuddle.ai

Joined: 2006

Role: Business head of Cuddle.ai – AI based personal analyst for business professionals.

Past experience: Led Fractal as part of its leadership team through multiple growth stages over the past decade. Natwar led the data-science and technology agenda for Fractal & its clients, built & grew CPG practice amongst others, conceptualized & delivered analytics technologies like Concordia & Trial Run. He was instrumental in building a top-notch data-science team providing the right foundation for the growth. Natwar is now building Cuddle.ai - a wholly owned subsidiary of Fractal Analytics - to bring the power of AI to the world of BI by building the world’s most intelligent BI platform.

Education: MBA, Indian Institute of Management (IIM), Calcutta and B.Tech in Mechanical Engineering, Indian Institute of Technology (IIT), Bombay.

Passion for analytics: Making enterprise analytics intuitive & easy

Naushad Shaikh

Chief Financial Officer

Naushad Shaikh

Chief Financial Officer

Joined: 2012

Role: Leads Corporate Finance.

Past experience: CFO with pioneers in multiplexing business in India - Fame Cinemas. Managed financial operations for kids' television channels of Walt Disney Television International, India. Also managed financial operations for branch network with Standard Chartered, apart from management reporting at Star TV.

Education: Commerce graduate from Karnataka University, India and Chartered Accountant from the Institute of Chartered Accountants of India

Passion for analytics: Client value creation by reshaping the basis of better business decisions.

Rajeswari Aradhyula

Chief People Officer

Rajeswari Aradhyula

Chief People Officer

Joined: 2008

Role: Leads Fractal’s Human Capital team globally

Past experience:  Raj is the Chief People Officer. She started her career in analytics 16 years ago, and has been a delivery and consulting leader. With cross cultural and diverse experience across Insurance, CPG and Hospitality industries, Raj's focus has been on embedding and institutionalizing analytics. She has led multiple engagements to codify and scale analytics across business units. In her current role, she is responsible for leading the human capital team and building a great place to work. 

Education: Raj has an MS in Applied Mathematics from University of Toledo, Ohio.

Passion for analytics: Her passion is to drive the culture of data driven decision making to simplify & improve lives.

Rasesh Shah

Chief Information Officer

Rasesh Shah

Chief Information Officer

Joined: 2008

Role: CIO and Head Global Business Services

Past experience: Prior to joining Fractal, Rasesh was the Offshore Unit Head for a large account, managing over 600 people at Mastek, and a Group Software Manager at Tata Infotech Ltd. (now part of Tata Consultancy Services). 

Education: Rasesh received his MBA from NMIMS and Bachelor of Engineering in Electronics from Mumbai University

Passion for analytics: Building the organization to scale with quality and managing big data to enable real time analytics.

Sankar Narayanan (SN)

Chief Practice Officer - FSI, Tech, Media & Telecom

Sankar Narayanan (SN)

Chief Practice Officer - FSI, Tech, Media & Telecom

Joined: 2006

Role: Member of the exec leadership team at Fractal and Global Head for BFSI & TMT verticals, with P&L responsibility for Consulting, Sales & Delivery teams.

Past experience: - Close to 15 years of multi-market experience in helping more than 100+ organizations achieve measurable top line/bottom line impact through analytics. - Keen interest & expertise in customer analytics, marketing ROI optimization, risk management & functional transformation. - Previously with IBM, SunGard and Sallie Mae Corp. in business analysis & product development.

Education: MBA from Indian Institute of Management, Ahmedabad and Bachelor of Engineering, Control Systems from Madras University, Big Data Opportunities, Challenges & Applications - Certificate course from Massachusetts Institute of Technology.

Passion for analytics: Leverage advanced techniques and simplify analytics consumption for faster growth, efficient operations, enhanced experiences and improved quality of life.

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Joined: 2016

Role: Drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. Additional charge of incubating the Hospitality practice.

Past experience: Seasoned analytics professional and business leader; 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry. Incubated analytics start-ups as well as led global analytics practices for publicly listed technology and operations companies building business globally- the Americas, Europe, Pacific Asia and Japan.

Education: MBA in Marketing, Faculty of Management Studies, University of Delhi. Bachelor of Engineering, Electronics & Computer Architecture, NIT, Allahabad.

Passion for analytics: A keen student of marketing sciences, love to problem solve, build and commercialize solutions to scale.  See the analytics industry evolve from decision support to decision run and believe Fractal is uniquely placed to drive this wave.

Jerry Roche

CEO, Customer Genomics and Trial Run

Jerry Roche

CEO, Customer Genomics and Trial Run

Joined: 2016

Role: Leads Customer Genomics and Trial Run product offerings.

Past experience: Chief Strategy Officer of Olenick & Associates, the largest US-Headquartered software quality firm, focused on building the entire go-to-market strategy.  Prior to Olenick, CEO of EIC Solutions, a niche electronics company that was transformed into an Internet marketing expert.  Executed a management buyout of NSTL, Inc. and built that company into the world leader of testing and certification of mobile software applications, prior to selling to a strategic buyer.  Prior to NSTL, served as Manager, Corporate Development, Advanta, Corp. and as a Senior Consultant in the Financial Advisory Services group of Coopers & Lybrand.

Education: MBA, Villanova University, Villanova, PA; BS, Finance, Drexel University, Philadelphia, PA

Passion for analytics: Enable businesses to make better decisions faster and more cost effectively.

John LaRocca

Managing Director, Strategic Client Relationships

John LaRocca

Managing Director, Strategic Client Relationships

Joined: 2014

Role: John is currently the Practice Head and Relationship Leader responsible for a global team of client managers, analysts and solutions delivery professionals. Dedicated to bringing Fractal’s capabilities and assets to a leading consumer packaged goods company, his goal is to drive joint value between clients and Fractal through institutionalizing business-building advanced analytics.

Past experience: John has 30 years of experience applying marketing analytics and business intelligence in the consumer packaged goods industry.  Prior to joining Fractal, he built and led analytics, media solutions and multi-functional client teams at IRI, Ipsos and dunnhumby.  Earlier, John worked in the marketing sciences teams at Avon and Kraft. John is a thought leader with an expertise in providing organizations with actionable information by transforming data into relevant intelligence to drive strategy and deliver incremental revenue and profit.

Education: B.S. in Industrial & Systems Engineering, Ohio University

Passion for analytics: A passion for helping brands develop closer relationships with their customers by enabling them to focus on the customer and integrating that perspective into every aspect of the company’s fiber.

Prashant Warier

CEO, Qure.ai

Prashant Warier

CEO, Qure.ai

Joined: 2015

Role: Heads Qure.ai - our healthcare business using deep learning to help diagnose disease and recommend personalized treatment plans from healthcare imaging data

Past experience: 15 years of experience in architecting and building advanced analytics solutions in the fields of personalized marketing, targeted digital advertising, merchandize planning and network optimization. Prior to Fractal, Prashant founded AI-powered personalized digital marketing firm Imagna Analytics which was acquired by Fractal in 2015. Earlier, he worked with SAP and was instrumental in building their Data Science practice.

Education: PhD and MS in Operations Research from Georgia Institute of Technology; BTech from IIT Delhi

Passion for analytics: Make healthcare accessible and affordable using the power of deep learning and artificial intelligence; build industry solutions in computer vision using deep learning.

Sandeep Dutta

Chief Practice Officer - Healthcare & Lifesciences

Sandeep Dutta

Chief Practice Officer - Healthcare & Lifesciences

Joined: 2016

Role: Grow Fractal to be a leading provider of Analytics and Business Intelligence services to the global Healthcare and Life Sciences Industry. Sandeep also leads a few strategic client relationships, Fractal’s Gurgaon office and is a member of the executive committee.

Past experience: Sandeep has close to 24 years of global experience spanning IT, BPO and E-Business with companies like Mphasis, TCS, HP and Wipro. He has played leadership roles in P&L Management, Strategy, Business Development, Operations and New Business start-up. He has worked in the US, Europe and India Geographies and has managed extended sales and delivery teams in these regions.

Education: MBA from the Indian Institute of Foreign Trade, MBE from Delhi University and BA (Eco) Hons from Sri Ram College of Commerce.

Passion for analytics: Helping businesses transform themselves by unlocking the power of Big Data Analytics and BI.

Sameer Dhanrajani

Chief Strategy Officer

Sameer Dhanrajani

Chief Strategy Officer

Joined: 2017

Role: Leading Fractal’s Strategy & Transformation. Drive strategic investments and inorganic growth, lead high-priority growth initiatives and help clients on AI led transformation of their businesses.

Past experience: Sameer is a seasoned analytics & AI evangelist for Fortune 500 global companies and has won multiple awards as a top business leader in the analytics industry. Prior to Fractal, Sameer held leadership positions at Cognizant Technology Solutions as Global Business Leader for Analytics & Data Sciences, Fidelity National Financial as Country Head, and Genpact as Vice President - Analytics. In his role at Cognizant, Sameer built and scaled Cognizant’s analytics & data sciences business to be a leading market player in the industry.

Education: Executive Program in Business Management – Indian Institute of Management – Calcutta, Design Thinking Approach Program - Sloan School of Management, Strategic Innovation Program – London Business School

Passion for analytics: Applying the sophistication in algorithms to accelerate digital revolution and accentuate decision making across enterprises.


  • Board of Directors
  • Advisory Board
  • Srikanth Velamakanni

    Group Chief Executive & Executive Vice-Chairman

    Over the last 16 years, Srikanth has been a thought partner to global corporations (in the consumer packaged goods, retail, financial services and technology industries) as they have embraced analytics and made it their competitive differentiator. Making data driven decisions a way of life (institutionalizing analytics) in major corporations is a mission to which Srikanth is committed. Srikanth also believes in building a great place to work that attracts the best minds in the world and creating a trusting environment where people are respected and free to do creative problem solving.

  • Pranay Agrawal

    Co-founder and CEO

    Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes. Fractal is well recognized for its client-centricity with a Net Promoter Score of over 60%.  Forbes recently ranked Fractal as the 7th best funded analytics company in the world, the Great Place to Work Institute rated them as the “Best Company to work” for in the analytics industry, Fractal was also called out as a “Cool vendor in analytics” by Gartner, Forrester rated them as a “Top provider for Text analytics” for their product dCrypt.  Pranay has an MBA from the Indian Institute of Management (IIM) Ahmedabad, a Bachelors in Accounting from Bangalore University, and is a Certified Financial Risk Manager from the Global Association of Risk Professionals. He derives his passion for analytics from his belief that data and analytics are making the world a better place.

  • Chintamani Bhagat

    Executive Board Member

    Chintamani Bhagat is the country head of India and co-head of global healthcare for Khazanah Nasional, the sovereign investment holding company of the government of Malaysia. In his India role, he oversees investments across public and private markets, and across sectors like healthcare, technology, consumer products, and financial services. In his healthcare role, he oversees Khazanah’s holdings in IHH, the world’s second largest health services company by market capitalisation. Chinta is a board member at IDFC, Parkway Pantai Healthcare, and other portfolio companies. Prior to joining Khazanah, Chinta spent 14 years at McKinsey & Company in Singapore, including six years as Managing Partner for the Singapore office. Chinta was a leader in the Principal Investor practice, serving several sovereign investment firms, private equity firms, and family owned businesses; as well as a leader in the Healthcare practice, serving hospital systems across Asia. Chinta also founded and led McKinsey’s corporate governance service line. Prior to joining McKinsey, Chinta held various positions at an engineering and construction firm in India, culminating in his role as CEO. Chinta has an MBA from INSEAD Business School and is a qualified architect.

  • Dhiraj Poddar

    Executive Board Member

    Dhiraj serves as CO-Head, India, of TA Associates Advisory Pvt. Ltd., focusing on investments in growth companies in India and other emerging markets. Prior to joining TA in 2010, Dhiraj worked at Standard Chartered Private Equity, where he served as a Director. He has lead investments across several sectors including infrastructure services, IT/ ITES industry, auto ancillaries and financial services. He is on the board of Tega Industries Ltd and IndiaIdeas.com Ltd.  Previously he held positions with Progeon Ltd., Infosys BPO and in investment banking with ICICI Securities Ltd. Mr. Poddar received a degree from the Institute of Chartered Accountants of India, and an MBA from the Indian Institute of Management, Ahmedabad.

  • Gulu L. Mirchandani

    Executive Board Member

    Mr. Gulu Mirchandani is the Founder Chairman of the Onida Group. The flagship company of the Onida Group is MIRC Electronics. He is also Co-founder Chairman of Akasaka Electronics and Iwai Electronics. He was appointed as the President of Consumer Electronics & TV Manufacturer Association (CETMA) for two consecutive years in 1992 & 1994. He was also the Chairman of the Bombay chapter of the World Presidents' Organisation (WPO). He is also on the Boards of VIP Industries Limited and KEC International Limited among others. He is an alumnus of BITS Pilani and holds a degree in BE (Mechanical).

  • Walter Menezes

    Principal and Former Group Executive at HSBC Americas

    Mr. Menezes serves on multiple boards of advisors with more than 30 years experience in banking business group leadership, lending operations, credit and collections in US and international markets. During his 12 year tenure at HSBC, his roles included Chief Credit Officer in Cards, President and CEO of Auto Finance and US Cards business, and Group Executive managing HSBC’s global credit cards and auto business. Prior to HSBC, Walter spent 18 years at Wells Fargo Bank in consumer and international banking.

  • Ed Combs

    Principal and former SVP Marketing 21st Century Insurance

    30+ years of experience in the auto insurance industry, including 21st Century Insurance and over 20 years with industry leader Progressive Insurance.

  • David Dittmann

    Associate Director, Business Intelligence Analytics - Procter & Gamble

    With more than 15 years of experience at P&G, David’s career has focused on leveraging Analytics into P&G’s Marketing, Product Supply and Customer Business Development organizations.  Before moving into his current role, David had responsibility for Business Intelligence & Analytics for Asia while based in Singapore.  His organizations have recognized with numerous industry awards for systemically driving analytics.

  • Jennifer Ball

    SVP, Global Product Marketing and Insights - Franklin Templeton Investments

    Jennifer is the Senior Vice President, Marketing at Franklin Templeton Investments. Previously she was a VP Marketing at Fidelity Investments and Manager at Investors Group

  • Reed Cundiff

    General Manager, Customer & Market Research - Microsoft

    20+ years of experience in marketing, research, and business development. After several analyst roles at Gartner, Reed served as the founding executive for Compete, Inc., after which he was an SVP at the Yankee Group for 3 years. He has been with Microsoft for the last 10+ years, now leading the Market Research discipline.

  • Ram Krishnamurthy

    Group Director, Corporate Knowledge and Insights - The Coca-Cola Company

    About 30 years in marketing research , science and analytics, about half of it with The Coca-Cola Company and the rest with research agencies in India, the Middle East and South East Asia.

  • Bart Luijten

    SVP and Global Head - Enterprise Information Management - Philips

    CIO Corporate Functions & Philips Group Innovation, VP of IT Strategy and Planning, Head of IT Strategy, Sr Director Retail Information Systems, Business Applications Director

  • Sanjay Pal

    VP of Strategy and Insights - Burlington Stores Inc.

    Prior to this role at Burlington, led a team at Sears focused on developing a scalable CRM platform. Prior to Sears, as an Engagement Manager at McKinsey, concentrated on Strategy & Operations topics in the Consumer Sector (Retail, CPG and Consumer Financials)

  • Michael Poyser

    VP Analytics, Canada - Aimia Inc.

    Michael joined the Canadian team after spending the last 8 years as the Head of Aimia’s Analytics division for EMEA where he was responsible for data analytics for the Nectar program and other loyalty programs across Europe and the Middle East. With over 16+ years of experience, which started with Dunnhumby developing customer analytics solutions for retail and CPG companies, Michael designed and led the development of Aimia’s Self Serve retail customer analytics platform, used by retailers across seven countries globally and over 150 consumer packages goods

  • Tamer Soliman

    VP Data Analytics - Assurant Solutions

    Over 15 years of experience leading enterprise initiatives across organizations.  With Assurant since 2007, responsible for growth and strategy across US and International markets for Assurant Solutions which develops, underwrites, markets and administers mobile protection products and services, extended service contracts and other risk management solutions through collaborative relationships globally