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Smart travel and hospitality companies are harnessing the power and insights of Big Data analytics to vastly improve guest loyalty, enhance customer experiences, improve total revenue, gain share of wallet and drive performance

Today’s travel and hospitality customer is served with more choices, information and offers than ever before, and experiences a wealth of options through their devices and real travel experiences. Guests are fickle with their loyalty, and obtaining it is the prize of the successful hospitality company.

Guests are awash with information, both in what they consume and what they provide. Therefore, capitalizing on information to build the right content and context is critical in creating superior, customer-focused travel experiences that build profitable, loyal customer bases. Big Data analytics are key enablers in infusing customer insights across the enterprise, including guest strategy, pricing, marketing, loyalty and fulfilling guest operations.

Fractal Analytics delivers leading-edge Big Data analytics services and solutions to enable the best travel and hospitality companies to make high-impact decisions to vastly improve customer experiences and business performance. Through years of real-world experience and extensive investment in proprietary analytics solutions, we are ready to help you with a unique and powerful solution.


Expertise

  • Customer Strategy
  • Integrated Marketing Effectiveness
  • Total Revenue Management
  • Loyalty

Problems We Solve

  • How can we be more relevant to consumer needs with hyper-personalization?
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  • Where should we allocate budgets for the highest incremental ROI?
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  • How can we increase our total revenue beyond reservations and pricing?
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  • How can we improve engagement and incremental bookings, while keeping our loyalty program profitable?
    Read More
  • How can we be more relevant to consumer needs with hyper-personalization?
    Read More
  • Where should we allocate budgets for the highest incremental ROI?
    Read More
  • How can we increase our total revenue beyond reservations and pricing?
    Read More
  • How can we improve engagement and incremental bookings, while keeping our loyalty program profitable?
    Read More