Insight, Impact, Innovation
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We believe analytics is a critical component that is changing the way companies manage their business and engage more directly with customers

Our clients consider us a strategic partner and we feel a deep responsibility to steward the evolution of business intelligence and analytics toward more data-informed decisions from the mail room to the board room.


Featured

  • Artificial Intelligence and Deep Learning

    Artificial Intelligence and Deep Learning

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  • Transforming healthcare through big data and analytics

    Transforming healthcare through big data and analytics

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  • Game Change: how providers benefit from Big Data and advanced analytics

    Game Change: how providers benefit from Big Data and advanced analytics

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  • Better care at lower cost: how payers benefit from Big Data and advanced analytics

    Better care at lower cost: how payers benefit from Big Data and advanced analytics

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  • Placing Customer Centricity at the Heart of Healthcare

    Placing Customer Centricity at the Heart of Healthcare

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  • Improving Customer-Centricity for Healthcare Payers

    The conversation in healthcare is changing from “patient engagement” to “consumerism”. This change indicates a new approach to thinking about patients as consumers...

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  • April 02, 2015 By Kavitha Hanumanthaiah

    Assessing patient eligibility in clinical trials with predictive analytics

    This white paper focuses on how predictive analytic methods combined with biomarker studies can b...

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  • September 29, 2015

    Electronic Medical Records Pave the Way for Predictive Analytics

    Published by: DataInformed

    By Kavitha Hanumanthaiah - ...

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  • December 14, 2015

    How to become a CLTV aligned organization?

    In this paper, Fractal recommends "Measure, Demonstrate, Execute, Monitor" (MDEM) framework to mo...

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  • Four Best Practices in Delivering Personalized Customer Experiences

    A recent McKinsey study found that companies who put data-driven personalization at the center 

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  • May 03, 2016

    Right recommendation for Big Data

    Recommendation systems predict consumer needs based on previous purchase .....

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Events

  • Dec 2016
    06

    Dell Analytics Readiness Seminar

    Driving business impact and creating analytics mindshare among business leaders leveraging Data Sciences and advanced analytical techniques like Machine Learning/AI

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  • Dec 2016
    05

    Emerging Companies Summit (ECS) by NVIDIA

    Teaching machines to read chest X-rays, CT scans and MRIs

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  • Nov 2016
    30

    NASSCOM HR CONCLAVE, North

    Building our own HR

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  • Nov 2016
    16

    12th Annual UBS India Conference

    Big data and Artificial Intelligence – How will it change our lives and India Inc?

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  • Mar 2016
    12

    Indian School of Business (ISB) Digital Summit 2016

    Predictive Analytics using Machine Learning

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  • Feb 2016
    08

    "Headstart" - Thought Leadership Series of Indian Institute of Foreign Trade

    Current Trends in Analytics

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Meet the Experts

Kishore Bharatula

Director – Global Consulting - Healthcare and Insurance

Kishore Bharatula

Director – Global Consulting - Healthcare and Insurance

Joined: 2014

Role: Leading consulting engagements to drive problem solving, analytic solution development and implementation, and ROI across insurance and healthcare organizations to achieve measurable and sustainable business impact through actionable outcomes.

Past experience: 10 years of experience in analytics consulting and delivery. Led small to medium scale analytics engagements for US and APAC clients across the entire analytics value chain including descriptive, predictive and prescriptive solutions. Extensively worked in solving business problems for Healthcare and Insurance clients in the areas of performance metric reporting, population health management, claims audit and anomaly detection, customer experience, marketing, and customer service operations. 

Education: Masters in Management from School of Management, IIT Bombay; Bachelor of technology in Computer Sciences from Andhra University

Passion for analytics: Leverage analytics to solve complex business problems and simplify decision making in real time.

Nihar Allur

Director - Global Consulting - Healthcare & Life Science

Nihar Allur

Director - Global Consulting - Healthcare & Life Science

Joined: 2013

Role: Provides industry subject matter expertise and leads consulting relationships for new Healthcare & Life Sciences clients

Past experience: 11+ years of analytics consulting experience for 10+ Fortune 500 Biotech, Pharma and Healthcare clients – across Sales & Marketing, Brand, Managed Markets, Operations, IT and Clinical analytics. Sought for co-creating value by closely working with clients on analytics strategy roadmaps and leading the execution of proof-of concept big rock ideas to improve sales and marketing ROI, enhance operational efficiencies and increase patient engagement leveraging advanced analytics. 

Education: MS in Electrical Engineering, Wayne State University. Bachelors in Electronics Engineering, Visvesvaraya Technological University. Big Data Opportunities, Challenges & Applications - Certificate course from Massachusetts Institute of Technology. SAS and PMI certified Project Management Professional (PMP).

Passion for analytics: Enable leading healthcare & life sciences companies in their advanced analytics adoption journey to “win for the patient”

Rachit Dhir

Vice President, Global Consulting - Healthcare and Insurance

Rachit Dhir

Vice President, Global Consulting - Healthcare and Insurance

Joined: 2014

Role: Reporting into the Head of Global Client Development, a consulting leader managing key analytics engagements in the US

Past experience: Over 12 years of corporate experience in analytics consulting, solution design, business development, and global analytics delivery. Led large engagements to deliver high-impact business results for Fortune 500 organizations in the areas of population health management, payment integrity, network optimization, consumer experience, marketing & distribution and claims. Consulted with CXO and functional head level executives in development and execution of analytics strategy and function-specific roadmaps. 

Education: MBA from Indian Institute of Technology, Delhi and Bachelor of Engineering, Electronics & Instrumentation Control from Thapar University.

Passion for analytics: Enable next-level value creation in analytics with better problem solving, new data elements, advanced techniques and actionable insights.

Srikrishna Gowd

Director, Global Consulting – Healthcare and Insurance

Srikrishna Gowd

Director, Global Consulting – Healthcare and Insurance

Joined: 2014

Role: Client management and engagement delivery – Healthcare, Financial Services and Insurance

Past experience: Sri owns and manages multiple strategic client engagements ast and focuses primarily on the healthcare, insurance and financial services sectors. Sri works closely with senior leaders at Fortune 500 companies to solve real world problems like improving market share and profitability, increasing operational effectiveness, minimizing risk, and attracting or retaining high value customers.  Within the healthcare space, Sri has worked on several analytics engagements supporting leading pharmacy services companies on contracts optimization, pricing guidance, Rx reimbursement optimization from PBMs, and SKU optimization. Prior to joining Fractal, Sri was a part of the Business Strategy and Analysis group at Capital One where he played a key role in shaping the company’s fraud and online marketing strategies. Sri has also held roles in management consulting and venture capital. At Triathlon Medical Venture Partners (TMVP), Sri evaluated and helped invest venture capital into multiple medical device startups. 

Education: MBA in Finance and Strategy from Fisher College of Business at the Ohio State University and a B.S. in Mechanical Engineering from BITS, Pilani, India

Passion for analytics: Use business consulting, data, analytics and above all, common sense to solve difficult business problems. Make complex things easy to understand and simplify the decision making process across all walks of life

Vartika Soni

Director – Global Consulting - Healthcare and Insurance

Vartika Soni

Director – Global Consulting - Healthcare and Insurance

Joined: 2008

Role: Leading consulting engagements for healthcare and insurance clients

Past experience: Over 8 years experience of analytics consulting with Fortune 100 firms across Americas, Europe and Asia. Designed & implemented analytics road maps enabling fact based decision making in Healthcare, Financial Services and Insurance. Led cross-functional, global teams to deliver advanced analytics solutions across the entire analytics value chain –visual storytelling, descriptive, predictive and prescriptive solutions in the areas of population health management, revenue optimization, fraud identification, risk stratification, consumer engagement and lifecycle management

Education: MTech from Indian Institute of Technology (IIT) Bombay and Masters of Physics from University of Rajasthan

Passion for analytics: Analytics uncovers hidden secrets leading to simple yet elegant truths. I love decrypting these secrets