In an industry characterized
with expensive real estate, slim margins and tenuous customer
loyalty, retailers in every category need to make smarter
decisions and manage their businesses more effectively.
Some of the critical questions most retailers face on an
ongoing basis include:
- Who are my most profitable customers and how do I
retain them?
- Who is buying, what are they buying, why are they buying
and how can I make them buy more?
- How can I maximize the value of my loyalty customers?
- What SKUs drive price perceptions of my store and how
should I price my products?
- What SKUs sell more, when should they be stocked and
in what quantity?
- What is driving comp sales growth or de-growth and
how can I anticipate a trend?
- How should I maximize the impact of in-store promotions?
Fractal Analytics provides a suit of solutions specifically
designed for Retail industry through its Retail Analytics
Toolkit which help provide an insight into all these
questions. We have developed expertise that caters to
the whole gamut of challenges faced by Retailers.
Fractal’s Analytics Toolkit for Retailers comprises
of the following:
Customer Loyalty Analytics
Merchandise Analytics
Performance Analysis
Marketing ROI Analytics
Customer Loyalty Analytics
Fractal’s Loyalty Analytics Solutions have helped many of its Retail clients improve customer acquisition and retention as well as improve cross-sell initiatives and provide attrition analysis and Loyalty Card analytics to control customer attrition. We specialize in the areas of:
- Value based segmentation
- RFM analysis
- Value migration analysis
- Store Card Analytics
Merchandise Analytics
Our Merchandising and Inventory Management solutions help Retailers answer questions such as when to stock, what to stock and what products are moving at what pace. We also deploy Market basket analytics to understand what products are bought together, design store layout and product bundling strategy. We address challenges in the areas of:
- Merchandise movement
- Market basket analysis
- Inventory analysis
Performance Analysis
Our Merchandising and Inventory Management solutions help Retailers answer questions such as when to stock, what to stock and what products are moving at what pace. We also deploy Market basket analytics to understand what products are bought together, design store layout and product bundling strategy. We address challenges in the areas of:
- Comp sales analysis
- Performance drivers
- Geo demographic analysis
Marketing ROI Analytics
Our Marketing ROI and Pricing analytics solutions are focused towards optimizing Marketing spends and pricing strategies so as to improve promotional effectiveness and make a store price competitive for increased footfall and sales. Many of our Retail customers have realized enhanced ROIs by leveraging one or more of the following solutions:
- Marketing mix modeling
- Promotions analysis
- Pricing analytics
- Media, direct to customer effectiveness
- Mark Down Analytics
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