Agent Analysis |
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An insurance company’s staff and specially its agents play a pivotal role in acquiring new customers and maintaining customer relationships. Since an agent is a representative face of the insurer in front of the customer, it is critical to know how well he is equipped to handle the customers and what are his success metrics.
Fractal’s agent analysis solutions provide a deep insight in to agent behavior which help understand the areas where they are productive and areas where they need to be assisted. It also helps understand if agents are using any unfair practices to manipulate price thereby reducing the company’s profit margins. Fractal’s ‘Agent Segmentation’ solution can help provide the best practices for agents by analyzing agents’ performance and laying down the characteristics that make them successful from a sales measure. It also helps understand useful techniques that agents deploy for retaining customers and increasing their lifetime value. Further, it helps emphasize the need for training support wherever necessary, which if provided to agents will increase productivity. We also use insight from agent analysis to understand competition better, design more competitive pricing strategies and better underwriting mechanisms.
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