Customer Value Management

Deepening relationships with your existing customers is a proven method for increasing revenues and profitability. Fractal’s customer marketing and value management solutions will help you to design optimal customer development strategies, maximize your customer’s profitability by widening the relationship across different banking products and optimize existing relationships.

We help you to unlock hidden treasures in your customer’s behavioral data.

Segmentex, our behavioral segmentation framework, helps you to identify portfolio and segment-level challenges and opportunities. Segmentex gets you to know your most profitable customers, learn from them and design auxiliary products for those segments.

Our Value-Migration solutions will enable you to understand the upward and the downward migration of customers and will provide strategies for managing the migration.

We also enable design of precise promotional campaigns for superior cross sell, balance transfer, revolve inducement and a range of other activities that will let you gain the maximum value from your existing portfolio.

• Segmentex
• TRIPWIRE Marketing
• Value Migration
• Cross-sell models
• Balance Transfer Manager
• Spend Analytics