Customer Segmentation |
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Understanding customer behavior is vital for enhancing profitability.
Studies show that 40% of credit cards are inactive, 15% are
light users and another 5% are risky customers that are bad
credit. Therefore about 60% accounts are loss making. Identifying
these segments is the first step towards making them profitable.
For e.g. inactive accounts and light users can be made profitable
by implementation of activation programs.
Fractal’s segmentation
and profiling solutions enable our clients to understand
the distinct needs, buying behavior
and attitudes of their customers. Using the insights from our
segmentation analysis, our clients have been able to make segment
specific strategies that have helped them enhance profit per
customer. Leading banks are using our segmentation solutions
to influence customer behavior in the areas of spend, revolve,
balance transfers, default etc thereby making the customers more
valuable.
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