Customer Acquisition |
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Customer acquisition has become very
expensive and tricky in the consumer finance business. Card Track
reported that in the first quarter of 2004 only 0.4% Americans
responded to card solicitation offers as opposed to 0.9% in the
previous year. The biggest challenge in customer acquisition for
consumer lending businesses like credit cards and mortgages is
identifying customers that will respond to your acquisition offers.
Through the application of predictive analytics technologies like
response models and campaign analytics we help you identify who to
target, what product features to offer, which channels to use and even
what messaging strategy works. We enable you to target better, design
more effective campaigns and gain greater mileage for your customer
acquisition budgets.
Our
predictive analytics solutions for customer acquisition use bureau
data, transaction data and campaign data to arrive at optimal
acquisition strategies. We also set up test and learn environments
which loop-back the outcome of campaigns and enhance existing response
models and customer acquisition strategies.
Solutions:
- Customer Acquisition and Response Models
- Channel Optimization Models
- Product Feature Design
- Segment Based Marketing Strategies
- Campaign Optimization and Tracking
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