Cross Sell |
|
|
Cross sell is one of the smartest methods of
growing revenues. In today’s business environment acquiring new
customers has become extremely expensive because of very high customer
solicitation activity and very low response rates to customer
acquisition efforts.
Cross sell,
therefore, is a much easier and smarter method of increasing revenues.
The key to effective cross sell is to understand the needs of your
customers, and then tailoring your product offering to suit the needs.
Fractal’s cross sell solutions enable businesses to understand customer
needs. Our cross sell models not only assess a customer’s propensity to
buy a product but also help you identify the right time to make the
product offer.
We combine multiple data sources including transactional data, bureau
data and demographic data with our cutting edge analytics to answer
tricky questions like:
- What are the fundamental customer segments in your portfolio
- What products are better suited for which segments
- What is a customer’s propensity to purchase a product
- What is the best time to make an offer to a customer
- What is the optimal price point for a customer
Whether you want to sell additional lending products to your banking
customers or value added services to your telecom customers our cross
sell solutions will ensure that you reach the right customers at the
right time with the right offer.
Solutions
- Cross sell models
- Next best product models
- Event based marketing solutions
|
|
|
