CPG
organizations today are faced with increasing need
for innovative products, effective promotions and profitable
portfolio mixes. They are always on the lookout for
ways & means of improving profitability, increasing
market share & containing costs. To achieve these
business goals, it becomes imperative for a CPG organization
to gain considerable insights into their customers,
customer behavior and customer perception of product
lines.
Fractal, through its leading-edge analytics capabilities
and delivery system, understands the challenges your
business is facing today and can help you in achieving
your goals through its customized solutions that help
in:
- Maximizing
returns on each unit of marketing spend for each brand.
-
Allocating spends on individual brands across the portfolio.
- Analyzing consumer response & relate it to marketing
activity across a broad spectrum of business issues.
Fractal offers the following suit of solutions for CPG
industry:
Price
Optimization & Yield Management
Sales
Forecasting
Advertising & Campaign
Effectiveness
Brand
Attrition Management
Marketing
Mix Management
Portfolio
Management
Price Optimization & Yield
Management
Fractal deploys sophisticated
modeling techniques in order to determine the impact
of price change on consumer perception and the subsequent
change in buying behavior. We have effectively identified
the most price sensitive segments of our clients and
helped them design optimal pricing strategies .
Sales
Forecasting
Fractal has helped many of its clients predict sales numbers
after analyzing their internal marketing plans and then
advised them by developing enhanced marketing plans which
could yield the client increased sales and higher ROIs.
Advertising & Campaign
Effectiveness
Fractal has helped several clients compare and
analyze their advertising and campaign initiatives.
We calculate Segment wise & geography wise
response
rates so that calculated & targeted marketing campaigns can be run effectively.
Brand
Attrition Management
Fractal’s Brand Attrition Management solutions
analyze why consumers switch brands and create
loyalty scores for different customer segments
which
help managers design effective strategies to increase brand loyalty by way
of competitive pricing, and effective promotional campaigns.
Marketing
Mix Management
We develop optimized Market mix models for our clients to improve their marketing
efficiency thereby maximizing the ROI at both the individual brand as well
as overall portfolio level. Several of our clients have deployed our Market
Mix Management approach to derive strategic and tactical insights for their
marketing strategies.
Portfolio
Management
Fractal’s Portfolio Management solution helps in managing the brands & the
marketing activities at a portfolio level by leveraging strengths of existing
brands and devising cross-brand marketing initiatives. By deploying Portfolio
Management analytics , our clients have been able to derive maximum returns
on an overall marketing budget for a host of brands.
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