With information and data becoming more crucial each day, analytics is evolving to be an inherent part of all business processes. Fractal understands this, offering you analytics solutions that are unmatched in quality and content, developed through years of expertise. Each solution carries with it a history of successes, each time making clients wiser, helping them take more intelligent decisions.

 

CRM ANALYTICS

Analytic solutions deployed to lower the cost of customer acquisition, optimize customer retention and revenues per customer

MARKETING MIX MODELING

Analytic solutions deployed to improve brand performance,optimize marketing spends, enhance sales volumes and efficiently use of media budgets

BUSINESS ANALYSIS

Analytic solutions for multi-dimensional reporting, analysis and insight on business, consumer and competition

CONSUMER INSIGHTS

Analytic solutions to understand consumer behavior, attitudes and needs for different segments and then devising effective growth strategies

RISK ANALYTICS

Analytic solutions geared towards controlling default and bad debt as well as improving collections

CUSTOMER LIFETIME VALUE

Analytic solutions to derive a single, financial score to each customer allowing for the evaluation of the relative importance of each customer as they contribute to the profits of an organization