Srikanth Velamakanni,Chief Executive Officer

Srikanth Velamakanni co-founded Fractal in February 2000 and as the Chief Executive Officer, he is responsible for growing Fractal’s global presence in the areas of Analytics and Predictive sciences. He has consulted with firms such as P&G, Citibank, HDFC Bank and SAP in the areas of predictive analytics, risk management & marketing effectiveness.

Prior to Fractal, Srikanth worked with ANZ Investment Bank and ICICI in areas of structured debt transactions and collateralized bond obligation. Srikanth holds an MBA degree from IIM Ahmedabad and a bachelors’ degree in Electrical Engineering from the IIT, Delhi

 

Nirmal Palaparthi,Chief Architect

Nirmal Palaparthi co-founded Fractal in February 2000 and heads Fractal's Intellectual Property Development that involves building analytics products, improving processes and fundamental research. He has been instrumental in spreading Fractal's services with leading banks in Asia Pacific region and also spearheading delivery of large projects.

Prior to Fractal, Nirmal handled product management at Times Multimedia and led the sales function at Smith Kline Beecham Consumer Healthcare. Nirmal is an MBA from the IIM Ahmedabad and a B. Tech. in Computer Science from the IIT, Madras.

 

Pranay Agrawal,EVP, Business Development & ClientServicing

Pranay co-founded Fractal in February 2000 and heads the business development and client servicing functions. He is based out of the New Jersey office of Fractal Analytics. In his earlier role, Pranay has worked in the capacity of engagement manager and led several engagements in the areas of CRM analytics, risk analytics, marketing ROI and consumer insights with multiple Fortune 500 clients.

Prior to Fractal, Pranay worked in fixed income analytics at ICICI Bank and was also part of the core team instrumental in getting ICICI listed on NYSE. Pranay holds an MBA from IIM, Ahmedabad. He is also a certified Financial Risk Manager from GARP.

 

Deepak Pulakurthi,Vice President, ClientServicing

Deepak leads the Client Servicing engagements for Fractal in North America. He has over 10 years of post MBA experience in the outsourcing industry and has helped several clients derive benefits in cost and quality by way of outsourcing analytics services.

Prior to Fractal, Deepak worked in senior positions at iFlex, 24x7 and Aztec. Deepak holds an MBA from IIM Ahmedabad.

 

Natwar Mall,Director, CRM analyticsand Business Analysis

Natwar leads the CRM Analytics, Consumer Insight & Business Analytics practices at Fractal and is responsible for delivering successful engagements and developing solutions for these practices. Natwar has advised several Fortune 100 clients in retail, CPG and insurance industries.

Prior to Fractal, Natwar worked with Infosys Consulting (Europe). He has also worked with Unilever and at the internet broking services arm of Kotak Securities. Natwar is an MBA from IIM Calcutta and has a degree in Mechanical Engineering from IIT Bombay.

 

Matt Genone,Director, Business Development- North America

Matt leads the business development initiatives for Fractal in North America. He has over 8 years of experience in research and analytics industry and has advised several Fortune 500 companies on analyzing and recommending analytics solutions to optimize their business initiatives.

Prior to Fractal, Matt worked in senior positions with Datamonitor and Nelson-Hall, an outsourcing and advisory firm. Matt holds a Bachelor’s degree in Communications & Psychology from West Virginia University, Morgantown, WV

 

Rasesh Shah,Vice President - Financial Services

Rasesh leads the Financial Services Practice at Fractal and is responsible for delivering successful engagements and developing solutions for this practice. Rasesh is also heading the Processes team at Fractal.

Prior to Fractal, Rasesh worked with Mastek. He has also worked with Tata Infotech Ltd (now part of TCS).Rasesh is an MBA from NMIMS and has a degree in Electronics Engineering from RAIT, Bombay.

 

Pradeep Suryanarayan,Co-founder

Pradeep Suryanarayan co-founded Fractal and was with the firm from Feb 2000 to Jun 2007. At Fractal Pradeep looked after Fractal's key relationships in the Asian markets. Prior to Fractal, Pradeep worked with Microsoft’s India Development Center where he jointly developed Microsoft’s patented work in the Services for Unix product. Pradeep holds an MBA degree from Indian Institute of Management Ahmedabad and a bachelors’ degree in Computer Science Electrical Engineering from the Indian Institute of Technology, Kanpur.

Pradeep is currently engaged with Adventity BPO India Pvt. Ltd.

 

Ramakrishna Reddy Dasari,Co-founder

RK co-founded Fractal and was with the firm from Feb 2000 to Jun 2007. At Fractal, RK looked after Fractal's India business. Prior to Fractal, RK worked with Life Insurance Corporation of India (LIC) and Times of India. While at Times Group, he was instrumental in conceiving, developing and implementing many marketing programs to enhance and reinforce the image of the Economic Times among its advertisers and readers. RK did his MBA from the Indian Institute of Management, Ahmedabad, IIM(A). RK also has done his post graduate studies in Political Philosophy from Jawaharlal Nehru University, New Delhi.

RK is currently involved in setting up a school in Hyderabad.