Fortune 100 Enterprise Software Company

Our client is one of largest enterprise software worldwide. We support their database marketing groups across North America, Europe and Asia Pacific. We develop and manage a large number of analytical models for our client including purchase propensity models, segmentation models, up sell and cross sell models and web traffic models.

A Leading Engineering Search Engine

Our client is the leading specialized vertical search, information services and e-publishing company serving the engineering, manufacturing and related scientific and technical market segments. We help them in attrition management, smart acquisition, and optimizing client value through development of predictive scorecards and implementation support.

 

 

Client Testimonials

"Fractal has delivered to us powerful response models, helping us increase response rates by as much as 30%. Fractal’s strong analytics capabilities and excellent understanding of the banking business, helped deliver solutions that solve real business problems effectively. Their professional approach in managing delivery ensured that our expectations were exceeded through the engagement."

VP and Head, Database Marketing
World's leading Retail Bank

 

"Fractal has an immensely talented workforce in the area of analytical strategies, and has been able to add great value to our bank. Fractal has the ability to stand in the shoes of our managers, and look at a business situation that needs to be optimized, rather than a data mining problem that needs to be solved.  What has also been notable is Fractal's commitment to meeting ambitious project timelines and going that extra mile"

Head Business Intelligence Unit
India's leading Private Sector Bank

 

"We have found that models built by Fractal rank order customers by their attrition behavior very accurately. The models have helped us enhance the effectiveness of our retention program and our retention rates have increased significantly."

Head, Customer Retention

A leading Credit Card Issuer

 

"Our raw data was very cumbersome and we appreciate the work done by Fractal on data cleansing and preparation. Fractal has provided us useful suggestions on streamlining data storage, so that we may increase utilization of our data for decision making."

Chief Technology Officer

A leading global Auto Parts Distributor

 

"Fractal Services have been valuable to us in our endeavor to manage optimal levels of risk on our portfolio. While judgmental scoring models help, statistical scoring models leverage the wealth of data present in an organization to provide a superior risk management tool - a percentage point reduction in loss rates can significantly change profitability for a financial services company."

Head, Retail Risk

India's leading Private Sector Bank