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CRM Analytics
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Success Stories
By Solutions
CRM Analytics
Fractal's CRM analytics solution helped a large bank reduce retention efforts down to 40%
Fractal builds the analytical function to drive acquisition, retention & value management programs
Credit card issuer increases spend per customer through advanced spend analytics
Leading insurance company increases cross-sell conversion by 40% and annual profit by $600,000
Response models increase effectiveness of telemarketing programs at a large information sales company
Telecom operator manages customer churn through Fractal's models
Predictive models help card issuer reduce attrition by 30 basis points
Fractal enables a young dynamic bank grow asset book through effective cross-sell programs
Consumer bank increases cross-sell conversion by 30% using Fractal's models
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Marketing Mix Modeling
CPG brand uses marketing mix modeling to increase revenues by 5% while staying spend neutral
Promotions analysis enables CPG company to increase promotions effectiveness by 25%
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Risk Analytics
Fractal helps leading company determine the correlation between verification and custome repayment behavior and optimize its overall verification methodology
Fractal's risk scorecards helped an NBFC reduce delinquency levels by 76%
Leading Asian credit card issuer reduces default rates
Retail bank reduces loss provisioning requirement by 46% deploying Fractal's MortgageMetrics application scorecard
Card issuer increases collections by USD 4 million per annum through use of Risk Trees
Auto part distributor reduces defaults through behavioral risk models
ICICI bank increases approvals without increasing default rates
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Business Analysis
Leading apparel retailer analyzes customer behavior & store performance
Web traffic analysis helps software company increase effectiveness of web marketing
Brand scorecard creation for CPG company
De-duplication and campaign reporting for a telecom operator
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Consumer Insights
Affinity analysis increases effectiveness of cross brand promotions
Known Value Items analysis helps retailer in pricing strategy
Price models enable CPG company to achieve right relative price across SKUs
Brand attrition analysis enables CPG company to enhance market share
Drivers analysis enables leading skin care brand to identify drivers of brand preference
Drivers analysis enable a retailer to understand drivers of quality perception
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Whitepapers & Downloads
Corporate Factsheet
Analytics Outsourcing: Why Fractal?
Knowledge Process Outsourcing
to India
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