Management Team
Srikanth
Velamakanni,
Chief Executive Officer
Srikanth Velamakanni co-founded Fractal in February 2000 and as the Chief Executive Officer, he is responsible for growing Fractal’s global presence in the areas of Analytics and Predictive sciences. He has consulted with firms such as P&G, Citibank, HDFC Bank and SAP in the areas of predictive analytics, risk management & marketing effectiveness.
Prior to Fractal, Srikanth worked with ANZ Investment Bank and ICICI in areas of structured debt transactions and collateralized bond obligation. Srikanth holds an MBA degree from IIM Ahmedabad and a bachelors’ degree in Electrical Engineering from the IIT, Delhi
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Nirmal
Palaparthi,
Chief Architect
Nirmal Palaparthi co-founded Fractal in February 2000 and heads Fractal's Intellectual Property Development that involves building analytics products, improving processes and fundamental research. He has been instrumental in spreading Fractal's services with leading banks in Asia Pacific region and also spearheading delivery of large projects.
Prior to Fractal, Nirmal handled product management at Times Multimedia and led the sales function at Smith Kline Beecham Consumer Healthcare. Nirmal is an MBA from the IIM Ahmedabad and a B. Tech. in Computer Science from the IIT, Madras.
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Pranay
Agrawal,
EVP, Business Development & Client
Servicing
Pranay co-founded Fractal in February 2000 and heads the business development and client servicing functions. He is based out of the New Jersey office of Fractal Analytics. In his earlier role, Pranay has worked in the capacity of engagement manager and led several engagements in the areas of CRM analytics, risk analytics, marketing ROI and consumer insights with multiple Fortune 500 clients.
Prior to Fractal, Pranay worked in fixed income analytics at ICICI Bank and was also part of the core team instrumental in getting ICICI listed on NYSE. Pranay holds an MBA from IIM, Ahmedabad. He is also a certified Financial Risk Manager from GARP.
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Deepak
Pulakurthi,
Vice President, Client
Servicing
Deepak leads the Client Servicing engagements for Fractal in North America. He has over 10 years of post MBA experience in the outsourcing industry and has helped several clients derive benefits in cost and quality by way of outsourcing analytics services.
Prior to Fractal, Deepak worked in senior positions at iFlex, 24x7 and Aztec. Deepak holds an MBA from IIM Ahmedabad.
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Natwar
Mall,
Director, CRM analytics
and Business Analysis
Natwar
leads the CRM Analytics, Consumer Insight & Business Analytics
practices at Fractal and is responsible for delivering successful
engagements and developing solutions for these practices. Natwar
has advised several Fortune 100 clients in retail, CPG and insurance
industries.
Prior to Fractal, Natwar worked with Infosys Consulting (Europe).
He has also worked with Unilever and at the internet broking
services arm of Kotak Securities. Natwar is an MBA from IIM
Calcutta and has a degree in Mechanical Engineering from IIT Bombay.
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Rajiv
Chaturvedi,
Director, Marketing and
Sales - Asia Pacific
Rajiv
leads the Marketing and Sales function for Asia-Pacific region
and is based out of Singapore. He is responsible for solution
design, delivery and client servicing. Rajiv has over 14 years
of experience in design and delivery of customer strategies through
data driven tools such as analytics, data warehousing, CRM and
market research.
Prior to Fractal, Rajiv was working with Carlson Marketing
Worldwide as a Director, CRM & Analytics. Rajiv holds an
MBA from Webster University, USA.
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Prashant
Bhatt,
Director, Finance and
Accounts
Prashant
leads the Finance, Accounts, & Administration functions at
Fractal Analytics and it's subsidiary companies. He is a Chartered
Accountant with 15+ years of Work Experience.
Prior to Fractal, Prashant worked in senior positions with
Garware-Wall Ropes, Arvind Brands, Goldmohur, and Godrej Agrovet.
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Matt
Genone,
Director, Business Development
- North America
Matt
leads the business development initiatives for Fractal in North
America. He has over 8 years of experience in research and analytics
industry and has advised several Fortune 500 companies on analyzing
and recommending analytics solutions to optimize their business
initiatives.
Prior to Fractal, Matt worked in senior positions with Datamonitor
and Nelson-Hall, an outsourcing and advisory firm. Matt holds
a Bachelor’s degree in Communications & Psychology
from West Virginia University, Morgantown, WV
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Rasesh Shah,
Vice President - Financial Services
Rasesh leads the Financial Services Practice at Fractal and is responsible for delivering successful engagements and developing solutions for this practice. Rasesh is also heading the Processes team at Fractal.
Prior to Fractal, Rasesh worked with Mastek. He has also worked with Tata Infotech Ltd (now part of TCS).Rasesh is an MBA from NMIMS and has a degree in Electronics Engineering from RAIT, Bombay.
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