Insight, Impact, Innovation
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Capabilities

Leading companies leverage Big Data, analytics and technology to drive smarter, faster and more accurate decisions in every aspect of their business.

We serve as strategic partner to our clients where we consult and deliver a wide range of analytics services for centralized analytics teams or individual business units.


 

 

Big Data and Visualization

Data harmonization, visual storytelling dashboards and predictive forecasting models.

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Customer & Loyalty Analytics

Customer acquisition, valuation management, attrition, loyalty, consumer and shopper insights, customer segmentation, personalized marketing and targeted offers.

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Integrated Marketing Effectiveness

Effective marketing mix, media and promotions management, online and social media measurement and insights.

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Artificial Inteligence & Machine Learning

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Featured

Meet the Experts

Rajeswari Aradhyula

Chief People Officer

Rajeswari Aradhyula

Chief People Officer

Joined: 2008

Role: Leads Fractal’s Human Capital team globally

Past experience:  Raj is the Chief People Officer. She started her career in analytics 16 years ago, and has been a delivery and consulting leader. With cross cultural and diverse experience across Insurance, CPG and Hospitality industries, Raj's focus has been on embedding and institutionalizing analytics. She has led multiple engagements to codify and scale analytics across business units. In her current role, she is responsible for leading the human capital team and building a great place to work. 

Education: Raj has an MS in Applied Mathematics from University of Toledo, Ohio.

Passion for analytics: Her passion is to drive the culture of data driven decision making to simplify & improve lives.

Rasesh Shah

Chief Information Officer

Rasesh Shah

Chief Information Officer

Joined: 2008

Role: CIO and Head Global Business Services

Past experience: Prior to joining Fractal, Rasesh was the Offshore Unit Head for a large account, managing over 600 people at Mastek, and a Group Software Manager at Tata Infotech Ltd. (now part of Tata Consultancy Services). 

Education: Rasesh received his MBA from NMIMS and Bachelor of Engineering in Electronics from Mumbai University

Passion for analytics: Building the organization to scale with quality and managing big data to enable real time analytics.