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Exceptional analytics can completely transform a business, but only if they are implemented and measured.

We partner with our clients to ensure analytics we deliver are operationalized and institutionalized to enable business users to make data-informed decisions.


 

Success Stories

  • Do you know what makes your customer tick and what ticks them off?

    Attrition analysis unveils insights to develop attractive offers to retain customers

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  • How do I safely book more small business loans?

    SME credit scoring analysis frees up working capital

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  • Do you know what's preventing your growth?

    CRM HealthCheck boosts credit card portfolio revenue by 25%

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  • Want to know the fine art of balancing the risk with higher revenue?

    Credit scoring saves 7% portfolio losses

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  • Want to know how to leverage deposit customers to cross-sell credit cards?

    Cross-sell analysis boosts acquisitions 150%

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  • Is your collection strategy alienating profitable slow-pay customers?

    Collections analysis helps capture $4M additional revenue

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  • How can I boost campaign response?

    Campaign analysis improves response rate by 30%

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  • How can I boost revenue from in-active customers?

    Customer Lifetime Value targets right incentive programs

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  • Capturing the maximum share of customers’ wallets to discover $102 million in incremental spend

    Determine a card user's wallet size, share of wallet and potential to spend

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  • Cross-sell generates an incremental fund value of $15-20 million for a multinational bank

    Analytical models determined best customers to target for cross-selling and funding opportunities

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  • Attrition model enables incremental home loan balance savings of $250-300 million

    Attrition model helped client take appropriate proactive action

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  • Two-tier recovery scorecard for U.S. credit bureau results in estimated 6% higher balances

    Create a single scorecard for each consumer ranking those most likely to pay higher

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  • Improving a credit scoring company’s data to track nearly 120 million more candidates

    dcrypt helped client increase its capture rate of potential credit candidates by 12%

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  • How Customer Genomics helped Franklin Templeton Investments generate $600 million in new assets

    The success of personalization depends on how well a brand understands the “What”, “Why” and

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Meet the Experts

Sankar Narayanan

VP, Global Consulting

Sankar Narayanan

VP, Global Consulting

Joined: 2006

Role: Reporting into the CEO, leading Fractal’s client development & consulting practice across Europe and Australia

Past experience: 12+ years of analytics/consulting experience helping 85+ organisations define, design and implement analytics road maps enabling fact based decision making. Multi market experience in designing and executing a range of visual story telling and advanced analytics to improve loyalty, increase marketing ROI, and reduce operational inefficiencies. Previously with SunGard and Sallie Mae Corp. in business analysis & product development.

Education: MBA from Indian Institute of Management, Ahmedabad and Bachelor of Engineering, Control Systems from Madras University.

Passion for analytics: Disrupt the status quo, leverage advanced techniques and simplify the analytics consumption process for faster growth, better processes, enhanced experiences and improved quality of life.