Hear some significant results from organizations that have been investing in advanced customer analytics and where it paid off. Use your CRM system data to drive successful loyalty programs and identify new products and services that will enable you to acquire additional customers, and keep your existing ones loyal. Hear about merits of segmentation and personalization in relevance marketing that focus on a company's best customers.
Find meaningful ways to use data for an improved and personalized customer experience. Utilize text analytics and monitor sentiment to protect your reputation on social media channels, and customer review sites, and to get deeper customer insights.