We all claim the importance of Revenue Management, but does every company have or need the same definition, strategy and solution? Do people within a single organization or even department have the same objectives and information visibility to drive a single aligned agenda? We will discuss the key challenges and share experiences of challenges and successes that people have had along their journeys.
20 years of experience in CPG, starting with IRI in Retail.13 years with Kellogg across CMI, CatMan, Brand, Sales, S&OP, Revenue & Trade Management. Member of Sales and Marketing Leadership Teams. Moved to Kimberly Clark as Senior Director - Global Analytics, leading Global best practice deployment in sales and marketing ROI.