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Retail and Consumer Goods Analytics Summit 2017


  • Topic:
    Topic Table discussion on 'The Importance / Lack of' Strategy and Visibility in Revenue Management
  • Date:
    April 27, 2017
  • Venue:
    The Drake Hotel , Chicago, United States
  • Speakers:
    Chris Dootson-Client Partner - CPG Retail Consulting
  • Session Summary:

    We all claim the importance of Revenue Management, but does every company have or need the same definition, strategy and solution? Do people within a single organization or even department have the same objectives and information visibility to drive a single aligned agenda? We will discuss the key challenges and share experiences of challenges and successes that people have had along their journeys.


Speakers

  • Chris Dootson

    Client Partner - CPG Retail Consulting

    20 years of experience in CPG, starting with IRI in Retail.13 years with Kellogg across CMI, CatMan, Brand, Sales, S&OP, Revenue & Trade Management. Member of Sales and Marketing Leadership Teams. Moved to Kimberly Clark as Senior Director - Global Analytics, leading Global best practice deployment in sales and marketing ROI.