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Know what matters most? Great customer experiences and marketing ROI is driven by smart use of customer data

  • Topic:
  • Date:
    July 22, 2015
  • Session Summary:

    This webinar will help marketers to understand the value generated by smart customer data analytics, and also discuss:

    - The customer journey: looking at the role customer data can play in helping brands to create interactions that make their lives better

    - Smarter use of data just makes sense leveraging only the data that helps you to meet your needs and to help you customize your communications that align to your customers preferences

    - Joining the dots: understanding the value of leveraging your customer data sources holistically to deliver stronger ROI on your marketing efforts and anticipate your customer’s need

    - Measurement with meaning: using the right customer data to best measure the effectiveness of your marketing campaigns

    - Not just talk anymore: recognizing the role privacy, permissions and preferences now play in trusted relationships with customers


    About the speakers:

    Aaron Dauphinee:
      As the lead for Aimia’s global thought leadership, Aaron is establishing Aimia as the leading voice and expert for how brands can use data intelligently to deliver value through their marketing efforts.
    Aaron has 15+ years of consumer-centric and data-driven marketing, market research, and business-to-business, content-driven marketing experience in both start-up and corporate environments.  Previously, Aaron managed and consulted to a portfolio of Fortune 500 brands in the US and Canadian markets for the small business division of market research firm CEB as well as a holding a number of other marketing strategy and teaching roles. 

    Eric Monteiro: 
     Eric is responsible for leading Aimia's global growth agenda, including strategy, mergers and acquisitions, analytics, innovation, and support to new business development.
    Eric brings nearly 20 years of strategy experience, most recently as a partner at McKinsey & Company, where he spent the last 15 years and co-led the Business Technology office in Canada and served a variety of international clients with an emphasis on financial services and telecom sectors.  Eric began his career in São Paulo, Brazil, where he was born and raised, working with Fortune 100 multinationals.