The Burden of Modern Brand Management lies with Data analysts and market researchers who tackle the Dynamic changes in the society and convert them into opportunities. Digital Age has opened up untapped data sources which have been vital in determining the fate of a brand, be NAMO or any e-commerce giant. With P&G,HUL and others employing Data analytics for defining the image and structure of brand indicates proclivity towards Social media interaction and thorough analysis of consumer behavior. The question has evolved from basic Customer Acquisition to Customer Retention and Customer Loyalty. In this age of ever switching customer base , Can Data be the Key element to unlock the answer to Customer retention?
Sandeep has close to 24 years of global experience spanning IT, BPO and E-Business with companies like Mphasis, TCS, HP and Wipro. He has played leadership roles in P&L Management, Strategy, Business Development, Operations and New Business start-up. He has worked in the US, Europe and India Geographies and has managed extended sales and delivery teams in these regions.