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2014 Chief Marketing Officer Leadership Forum: Fall Event


  • Topic:
    Brand Engagement in the Digital Era
  • Date:
    November 06, 2014
  • Event host:
  • Venue:
    San Francisco, CA, United States
  • Speakers:
    Sejal Sura-Director, Global Consulting
  • Session Summary:

    Sejal Sura will be a part of the panel dicussion "“Brand Engagement in the Digital Era” which will include the following topics, but not limited to:

    • Leveraging big data to better understand the customer and improve the overall brand experience
    • How to measure success and understand consumer expectations of social and digital channels
    • Identifying and engaging influencers in your community
    • Utilizing the available channels in today’s technologically advanced world to engage with customers through all available touch points
      • How to keep your brand relevant to your customers/consumers
      • Delivering the most tailored, personalized content at these touch points
    • Understanding the multifaceted functionality of social media
      • Using social media to tell a story and emotionally connect with customers
      • Leveraging the business value of social engagement
      • Developing a strategy for paid, earned and owned media

Speakers

  • Sejal Sura

    Director, Global Consulting