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Data-Informed Decisions

Analytics capabilities to increase marketing ROI

Lifecycle Marking

  • Acquisitions
  • Segmentation
  • Campaign optimization
  • Up-sell
  • Customer Lifetime Value
  • Cross-sell
  • Loyalty & Retention
  • Revenue Enhancement

Enterprise Marketing

  • Marketing Mix
  • Promotions
  • Pricing
  • Channel Marketing
  • Media Mix

Consumer Insights

  • Brand Drivers
  • Choice Modeling
  • Segmentation
  • Assortment Planning
  • Planogram Optimization
  • In-Store Effectiveness

Capabilities to drive enhanced risk management, supply chain and more

Consumer Risk

  • Underwriting
  • Credit Scoring
  • Behavior Scoring
  • Bankruptcy
  • Collections/Recovery
  • Pre-Payment
  • Risk-Based Pricing

Portfolio Risk Management

  • Loss Forecasting
  • Portfolio Valuation
  • Stress Testing
  • Value/Dollars at-Risk
  • Segmentation
  • Compliance Validations
  • Value/Dollars at-Risk
  • Segmentation
  • Compliance Validations

Supply Chain, HR & Others

  • Demand Forecasting
  • Warehouse Optimization
  • Route Optimization
  • Channel Risk
  • Employee Attrition
  • Performance Assessment
  • Skill Mapping
  • Crime prevention