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Customer Loyalty and Analytics

Leading companies leverage Big Data, analytics and technology to more deeply understand consumers and drive their loyalty through every touch point and channel in your business.

We serve as strategic partner to our clients where we consult and deliver a wide range of customer/shopper insights and predictive analytics services for centralized analytics teams, insights and intelligence teams, or individual business units.


 

Problems We Solve

  • Performed a deep dive analysis
    to identify and focus on customers' redemption
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  • Determine a card user's wallet size
    share of wallet and potential to spend
    Read More
  • Personalized Targeting
    Boosted Redemption Revenue by 230%
    Read More
  • How can I visually
    diagnose and react faster to consumer and market impacts?
    Read More
  • Create a single scorecard for each consumer
    ranking those most likely to pay higher
    Read More
  • Performed a deep dive analysis
    to identify and focus on customers' redemption
    Read More
  • Determine a card user's wallet size
    share of wallet and potential to spend
    Read More
  • Personalized Targeting
    Boosted Redemption Revenue by 230%
    Read More
  • How can I visually
    diagnose and react faster to consumer and market impacts?
    Read More
  • Create a single scorecard for each consumer
    ranking those most likely to pay higher
    Read More

Featured

  • Customer Genomics: Personalize offers to increase marketing ROI

    Customer Genomics: Personalize offers to increase marketing ROI

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  • Kimberly Clark: analytics to understand customers

    Kimberly Clark: analytics to understand customers

    Watch Video
  • Social Media Measurement

    Social Media Measurement

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  • Aimia's Mike Poyser shares how Fractal Analytics is helping build their 360 customer view

    Aimia's Mike Poyser shares how Fractal Analytics is helping build their 360 customer view

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  • Learn how P&G is driving their business real-time with analytics

    Learn how P&G is driving their business real-time with analytics

    Watch Video

Meet the Experts

Ajoy Singh

Chief Operating Officer

Ajoy Singh

Chief Operating Officer

Joined: 2012

Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization

Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control. 

Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.