Customer Insights solutions provide marketers with in-depth information about customer attitudes, preferences and behaviors needed to drive personalized marketing like never before.
Making more insightful decisions requires a complete end-to-end solution. Over 40 productized services are delivered by the Fractal Sciences lab, allowing you to leverage the latest scientific breakthroughs in machine-learning that unearth underlying consumer behavior.
We offer defined solution frameworks and reusable model components to custom tailor analytics for your business, and get them integrated into any format or platform.
|Solution Category||Data Transformation||Insights and Predictive Analytics||Visualization|
|Analytics Adoption Stage||First||Middle||Last|
|How it helps||Ensures accurate and relevant results mapped to business user needs||Generates actionable information to drive smarter decisions||Empowers business users diagnose and solve problems fast|
|Featured Products||Concordia™||Customer Genomics™||Business 360 Steering Wheel|
We believe innovation is the heart of the analytics revolution that is creating competitive advantage for our clients.
We are well versed in advanced analytics and the latest big data processing approaches to deliver actionable insight with customized processes that leverage any data and fit seamlessly into your environment. These are the latest productized solutions developed from our Fractal Sciences advanced analytics lab.
Build Loyal Customers with Profitable Pricing
Congratulations! You’ve embraced the benefits of using predictive analytics to define your pricing strategy.
If you are like other insurance companies, you may be struggling with:Determining where to change prices to balance the impact of rising losses...
The amount of time required preparing Big Data for predictive mo...
This service transforms information across markets and business units to speed business decisions with near real-time views of business performance.
Business 360 delivers dynamic dashb...
This product provides early indicators of emerging trends, brand percept...
This solution includes a comprehensive segmentation modeling approach delivered with a dynamic visualization dashboard in a single slide view.
What would o...
We have developed strategic social media plans for clients with complex audiences and a global footprint.
Services include measu...