Insight, Impact, Innovation
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Consumer Packaged Goods

Analytics that create Insight, Impact and Innovation for Consumer Packaged Goods.

Leading Consumer Goods companies understand analytics is the new secret weapon to drive competitive advantage. The convergence of Big Data and technology is offering unparalleled opportunities to empower every person in your organization to make smarter, faster and more accurate decisions.


 
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Expertise


Problems We Solve

  • How can I build
    easily scalable, customized models for market size forecasts
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  • How do I transform
    multiple data sources across markets into a single view of my brand?
    Read More
  • How can I drive real-time decisions
    with a consistent view of our brand performance?
    Watch Video
  • Regain your market share
    by better understanding the competitive landscape
    Read More
  • How can I evaluate
    where to set the right prices?
    Read More
  • Simplifying business review presentations
    with a common view across 80 countries and 5 continents
    Read More
  • How can I build
    easily scalable, customized models for market size forecasts
    Read More
  • How do I transform
    multiple data sources across markets into a single view of my brand?
    Read More
  • How can I drive real-time decisions
    with a consistent view of our brand performance?
    Watch Video
  • Regain your market share
    by better understanding the competitive landscape
    Read More
  • How can I evaluate
    where to set the right prices?
    Read More
  • Simplifying business review presentations
    with a common view across 80 countries and 5 continents
    Read More

Featured

  • Learn how the analytics journey at Philips has become more insightful in association with Fractal

    Learn how the analytics journey at Philips has become more insightful in association with Fractal

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  • Learn how P&G is driving their business real-time with analytics

    Learn how P&G is driving their business real-time with analytics

    Watch Video
  • Kimberly Clark: analytics to understand customers

    Kimberly Clark: analytics to understand customers

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  • CPG Practice: Faster, smarter, actionable decisions

    CPG Practice: Faster, smarter, actionable decisions

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  • Concordia: Speed time to real-time decisions

    Concordia: Speed time to real-time decisions

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  • Aimia's Mike Poyser shares how Fractal Analytics is helping build their 360 customer view

    Aimia's Mike Poyser shares how Fractal Analytics is helping build their 360 customer view

    Watch Video
  • Social Media Measurement

    Social Media Measurement

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  • Retail Practice: Understanding the needs of retail channel partners

    Retail Practice: Understanding the needs of retail channel partners

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