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Consumer Packaged Goods

We believe analytics is a critical component that is changing the way companies manage their business and engage more directly with shoppers.

Our clients consider us a strategic partner and we feel a deep responsibility to steward the evolution of business intelligence and analytics toward more data-informed decisions from the mail room to the board room.


Featured

  • Pricing Analytics – One size does not fit all

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  • What Shapes Your Analytics Maturity Pathway

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  • Learn how the analytics journey at Philips has become more insightful in association with Fractal

    Learn how the analytics journey at Philips has become more insightful in association with Fractal

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  • CPG Practice: Faster, smarter, actionable decisions

    CPG Practice: Faster, smarter, actionable decisions

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  • Oh no! Not another blog on Marketing Analytics

    Imagine you had $550 billion (yes that’s right – half a trillion dollars) to spend and propel business growth, what would you do? What are the chances that it would work?

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  • Concordia: Prepare multiple data sources for consistent measurement

    Concordia: Prepare multiple data sources for consistent measurement

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  • Why less is more? – Inputs to your Customer Experience strategy

    There’s so much that has been written and explored on customer experience that when I thought

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  • Operationalizing Analytics for a Fortune 100

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  • April 10, 2015 By Ashok Kumar and Ganesh Subramanian

    Recommender Systems: Framework for non-digital B2B domain

    In this paper, we aim to uncover the methodology which manufacturers can use in building a recomm...

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Events

  • Dec 2016
    06

    Dell Analytics Readiness Seminar

    Driving business impact and creating analytics mindshare among business leaders leveraging Data Sciences and advanced analytical techniques like Machine Learning/AI

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  • Dec 2016
    05

    Emerging Companies Summit (ECS) by NVIDIA

    Teaching machines to read chest X-rays, CT scans and MRIs

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  • Nov 2016
    30

    NASSCOM HR CONCLAVE, North

    Building our own HR

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  • Nov 2016
    16

    12th Annual UBS India Conference

    Big data and Artificial Intelligence – How will it change our lives and India Inc?

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  • Nov 2011
    03

    Predictive Analytics Summit

    Chair introduction

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  • Mar 2011
    14

    Predictive Analytics World

    Institutionalizing Analytics, What got you here, won’t get you there

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