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Shopper Insights in Action


  • Joe Bourland

    Director, Category Management at Kimberly-Clark

  • Natwar Mall


    Led Fractal as part of its leadership team through multiple growth stages over the past decade. Natwar led the data-science and technology agenda for Fractal & its clients, built & grew CPG practice amongst others, conceptualized & delivered analytics technologies like Concordia & Trial Run. He was instrumental in building a top-notch data-science team providing the right foundation for the growth.

    Natwar is now building - a wholly owned subsidiary of Fractal Analytics - to bring the power of AI to the world of BI by building the world’s most intelligent BI platform.