This client wanted to apply advanced analytics across 60 million households to derive shopper insights to ultimately increase sales. The insights would enable them to design more personalized and more relevant pricing, promotions, and product offerings for their customers.
Fractal Analytics’ Customer Genomics® solution was customized to systematically learn the behavior of the retailer’s shoppers and products.
Redemption revenues jumped by 230% because of deploying more than 50 genome markers based on shopper attitudes, behaviors, interests, and lifestage events.
Example Customer Genome
Customer Genomics® develops more precise genomes over time as it learns with each transaction
Inferring shopper product usage patterns allowed us to find purchase patterns to inform offer structures tailored to different user groups. We were also able to identify the best performing offer combinations as well as those performing below par.
The Customer Genomics® deployment created a deep impact for this retailer:
Automated machine-learning algorithms were applied to seeded client data to iterate until it developed razor precision, yielding over 50 genome markers for 60 million households in addition to genome markers for products and offers.