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How can we be more relevant to consumer needs with hyper-personalization?


Today’s marketing environment is complex as travel and hospitality customers use multiple channels to engage with companies, including the web, devices, kiosks, live agents, social media, traditional media and within the travel experience itself. We help business-to-consumer companies create and deploy strategies to use Big Data analytics to understand the complex customer experience and create effective multi-channel marketing programs and campaigns. This results in hyper-personalized customer experiences—with the right content and context—to drive engagement and share of wallet. We also help travel and hospitality companies experiment with new ideas to test, measure and analyze them in real-world situations.