The retail environment is changing rapidly and so are we as people, as customers of products and services. Today’s customer is much more informed, is more price sensitive, and demands more from her relationship with a retailer. How can Retailers overcome this challenge of winning the Customer’s heart and mind? Is it art, science or a secret sauce of the two? Hear how Fractal Analytics, a leading global analytics consulting company, has helped Retailers build that needed rational and emotional connect with its customers and differentiate in an ever competitive multi-channel environment.