Clients
We serve some of the largest, most prestigious and demanding client
across the globe, including many Fortune 500 companies. Read further,
for a description of our clients and to understand what we do for.
World's
leading Payment gateway
Our client is the world's leading payment brand generating more than US$ 4 trillion
in annual Card Sales Volume across 179 countries, with an estimated 1.6 billion
cards in circulation around the world. We have provided analytics based solutions
to their member banks. Our solutions include value based segmentation, attrition
models, purchase propensity models, CRM health check, Risk Trees, value migration,
and others. We also work with their marketing team to analyze promotions' effectiveness.
Korea’s biggest global
network bank
Our client is Korea’s biggest global network bank. We work with them in
areas of CRM and strategic marketing delivering analytics and consulting solutions
in Campaign Management, Customer Usage Prediction, Check cards, Market Basket
Analysis, Segmentation based on Customer needs and other Value added Services.
We also partner with this client in building a variety of models for managing
campaign response, inactivity, up sell and cross sell.
Large Asian retail bank
Our client is a leading consumer bank in Asia. We work with them to develop
spend, revolve, severity, attrition and customer lifetime value (CLV) models
for their credit cards portfolio. We also assist them in implementing these models.
One of Europe's largest banks
Our client is one of the largest banks in Europe with operations spread all
over the world. We work with our client in the areas of ENR build up, X-Sell,
Attrition, Application decisioning etc. We work with the company in the region
of India and the Middle East.
Large Housing finance company in India
Our client is one of the largest housing finance companies in India. The main
objective of the Company is providing long term finance to individuals for purchase
/ construction / repair and renovation of new / existing flats / houses. The
company has provided financial assistance to more than 8,00,000 customers in
fulfilling their wish to have their own dream home.
Large Indian Retail Bank
A young aggressively growing bank, with a clear vision to be the top credit
lending institutions and most preferred banking institution. We have worked with
the organization in areas of risk & marketing. We have helped the bank built
personal loan book of Rs. 125 Cr. by way of cross-selling pre-approved personal
loans to liability base and have built various risk scorecards for their assets
portfolio.
Large Indian Retail Bank
Our client is one of the first of the new private banks to have begun operations
in 1994. The bank has its strengths in both retail and corporate banking and
is committed to adopting the best industry practices internationally in order
to achieve service excellence. We have helped the bank's credit card team in
identifying the potential for selling cards in liability base, segmenting the
customers and designing products as per the segment requirements.
Young and aggressive NBFC
Our client is a Non Banking Financial Company which is one of the early movers
in the small ticket personal loans segment. The organization has aggressive growth
plans to grow its asset book. We have developed risk scorecard for their Small
Ticket Personal Loans Portfolio.
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Retail
Fortune 50 retailer
Our client is one of the largest retailers globally. We work with them in the
areas of consumer insights and behavior analysis, drivers analysis and loyalty
member segmentation
Large apparels retailer
Our client is retailer with over 900 women's specialty stores. We work with
their loyalty management group in areas of segmentation, value migration, affinity
analysis, channel effectiveness.
Leading Auto-parts retail chain in US
Our client is a leading auto-parts retailer and auto-servicing chain in the
US. We work with the client in the areas of customers and stores segmentation
to help them execute focused marketing and promotional programs.
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CPG
Fortune 100 CPG company
Our client is a Fortune 100 CPG company that operates in most
CPG categories in more than 180 countries. We work with our
client in the areas of consumer insight, marketing optimization
and CRM analytics. We work with the company in more than 50
countries delivering solutions in areas such as marketing mix
modeling, pricing, segmentation, drivers analysis, conjoint
analysis, initiative assessment, etc.
Fortune 100 Food Products Giant
Our client is a CPG giant with a large presence in foods.
We help them optimize marketing spends and generate higher
ROIs on their marketing efforts through use of Marketing Mix
Modeling.
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Telecom
India's largest (CDMA)
telecom player
Our client is the largest CDMA and one of the top telecom players in India offering
an entire gamut of services ranging form basic telephony to Broadband and other
higher end services. We supported their core business group by providing solutions
in the area of Collections management, Churn management as well as some call-Center
optimization activities like Contactability maximization, Automated Language
Selection etc.
A Large Cellular Service provider in US
Our client is one of the largest prepaid cellular service providers in the U.S.
We helped them in the standardization of their database structure by developing
a de-duplication algorithm involving some text mining techniques. We also provide
them with churn reports on a monthly basis.
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Insurance
A Fortune 500 Insurance
company
Our client is a Fortune 500 Insurance company covers more than 9 million people
with its various medical plans in U.S. Outside US the company sells life, accident,
and supplemental health insurance in parts of Asia, the European Union, and Chile.
We work with the company in more than 5 countries delivering solutions in areas
such as response models, contactibility analytics and automated data aggregation.
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Auto
Fortune 100 Automobiles
company
Our client is one of the largest automobile company world-wide. We provide consulting
and business analytics solutions for monitoring expenditure on telecommunications,
which is a crucial requirement of the assembly plants and a crucial link with
their JIT suppliers. Further, with a partner, we develop purchase propensity
models for their vehicles from a pool of prospect customers who use their co-branded
credit cards.
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Hi-tech and Internet
Fortune 100 Enterprise
Software Company
Our client is one of largest enterprise software worldwide. We support their
database marketing groups across North America, Europe and Asia Pacific. We develop
and manage a large number of analytical models for our client including purchase
propensity models, segmentation models, up sell and cross sell models and web
traffic models.
A Leading Engineering Search Engine
Our client is the leading specialized vertical search, information services and
e-publishing company serving the engineering, manufacturing and related scientific
and technical market segments. We help them in attrition management, smart acquisition,
and optimizing client value through development of predictive scorecards and
implementation support.
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Partnering Organizations
Marketing
and Analytics company
Our partner provides information-based marketing and analytic consulting services.
We work with them on Fortune 1000 clients in areas of automobiles, Pharmacy and
Financial Services. We develop redemption propensity models for various card-holders
across segments to optimize the expenditure behind campaigns by identifying the
key cardholders to be targeted.
Global survey-based research firm
Our client is the world’s third largest survey-based research firm. We,
in partnership with them, provide consumer insight solutions, like drivers’ analysis,
to Fortune 100 CPG company for different markets & different categories/brands.
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Client Testimonials
“Fractal has delivered to us powerful response models, helping us increase response rates by as much as 30%. Fractal’s strong analytics capabilities and excellent understanding of the banking business, helped deliver solutions that solve real business problems effectively. Their professional approach in managing delivery ensured that our expectations were exceeded through the engagement.”
VP and Head, Database Marketing
World's leading Retail Bank
“Fractal has an immensely talented workforce in the area of analytical strategies, and has been able to add great value to our bank. Fractal has the ability to stand in the shoes of our managers, and look at a business situation that needs to be optimized, rather than a data mining problem that needs to be solved. What has also been notable is Fractal's commitment to meeting ambitious project timelines and going that extra mile”
Head Business Intelligence Unit
India's leading Private Sector Bank
“We have found that models built by Fractal rank order customers by their attrition behavior very accurately. The models have helped us enhance the effectiveness of our retention program and our retention rates have increased significantly.”
Head, Customer Retention
A leading Credit Card Issuer
“Our raw data was very cumbersome and we appreciate the work done by Fractal on data cleansing and preparation. Fractal has provided us useful suggestions on streamlining data storage, so that we may increase utilization of our data for decision making.”
Chief Technology Officer
A leading global Auto Parts Distributor
“Fractal Services have been valuable to us in our endeavor to manage optimal levels of risk on our portfolio. While judgmental scoring models help, statistical scoring models leverage the wealth of data present in an organization to provide a superior risk management tool - a percentage point reduction in loss rates can significantly change profitability for a financial services company.”
Head, Retail Risk
India's leading Private Sector Bank
“We see strong benefits accruing to us from Fractal's scoring strategies- primarily, through lower defaults, enhanced revenues and better working capital management.”
Vice President
A leading global Auto Parts Distributor
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