Insight, Impact, Innovation
HomeOur ThinkingThought LeadershipArticles

Articles

October 2015

Australian Analytics Stalwarts...........Named and Famed!

By Sri Annaswamy - Financial Services KPO (Analytics outsourcing) and BPO Researcher and Advisor

One of the strangest dichotomies of the Australian community is its willingness to recognize (to near-hagiographic proportions) super-achievers in pretty much every major sport played on Planet Earth and yet become intolerant (to the point of “cutting down the tall-poppy”) when it comes to similar achievements in sciences, engineering, technology, banking, finance and everything else that is not sports related!

Read more

............................................................................................
 

July 2015

The Adoption Construct

By Anuj Kumar - Vice President, Fractal Analytics

I am often tasked with trying to help marketing teams understand the key drivers of their volumes (units sold), which can then be used to create tactical plans for a country/category combination. While it is true that markets differ in nature, as do categories, products, organizations and individuals, it’s also important for one to create a construct that could serve as a guideline and starting point in which to overlay the differences and simplify their understanding. The Bass model, or Bass diffusion model, was developed by Frank Bass and consists of a simple differential equation that describes the process of how new products get adopted in a population.

Read more

............................................................................................

 

June 2015

Electronic Medical Records Pave the Way for Predictive Analytics

By Kavitha Hanumanthaiah - Analytics Lead, Fractal Analytics

Scientists are often challenged with determining patient eligibility for clinical studies with incomprehensible and ambiguous criteria or with under-specified criteria that require clinical judgment or assessments. The advent of electronic health records and the increasing volume of medical data contained within them have raised the question of whether and how data can be used to improve the recruitment process for clinical trials.

Read more
............................................................................................


June 2015

Bridge the Gap Between Analytics and Business

By Anuj Kumar - Vice President, Fractal Analytics

In most of my conversations with business leaders who consume output from analytics teams, there is one common theme that emerges – the need for analytics to address business issues. And when I talk to analysts and data scientists, they often mention the business’ inability to apply analytical outputs that can create significant impact to business issues.

Read more

............................................................................................

 

June 2015

The Internet of Things: a second digital revolution

By Amarjeet Sahoo - Senior Analyst, Fractal Analytics 

Remember J.A.R.V.I.S., Tony Stark's home computing system, taking care of everything to do with the house, from heating and cooling systems to engine analysis of Stark's hot rod in the garage. J.A.R.V.I.S. was also adapted to be downloaded into the Iron Man Mark 2 and 3 armors, to help Tony navigate the systems.

Who is J.A.R.V.I.S ?

J.A.R.V.I.S. is a multifunctional software program capable of managing the local environment of Tony Stark's mansion interior. It employs a highly advanced user interface with holographic peripherals, having the voice interface of Siri, the automation made possible by cloud computing and big data, a sophisticated building control system, a manufacturing assistant that puts any 3D printer on the market to shame. In short J.A.R.V.I.S. is quite a sophisticated AI, able to interact with human beings just as a living person. It has the following capabilities.

Read more

............................................................................................

 

May 2015

Precisely Inaccurate

By Anuj Kumar - Vice President, Fractal Analytics 

In their book “Freakonomics,” Levitt and Dubner note that the average adult in a global sample has one breast and one testicle – an extreme example of being precisely inaccurate. Unfortunately, not all sampling produces insights that are precisely inaccurate and as stark and easy to catch. Hence, they go unnoticed or even worse, they are noticed and serve as the basis for decisions that lead to losses and heartache.

Analytics is a combination of science and art (the left and the right brain) where the science may paint the picture of a one-testicle, single-breasted customer, but the art should ensure that the image that is identified is incorrect and therefore should be modified.

Read more

............................................................................................

 

Apr 2015

How to Overcome Challenges for Analytics in Emerging Markets

There is no right way to determine the ROI of their marketing investment – unlike developed markets – due to the lack of good data in emerging markets. Marketing Mix Modeling (MMM), used to calculate the ROI of marketing investments, is one such analysis that needs to be treated differently when working in an emerging market. 
Read more

............................................................................................


Apr 2015

Selecting the Right Data Analytics Partner

This article will help you learn how to choose right analytics partner by defining the complexity of the problem, nature of desired solution, how to address the issue and the depth and level of service desired. 
Read more

............................................................................................

 

Apr 2015

Changing Behavior of American Drivers and the Impact on Auto Insurance

American driving behavior has altered over the last decade, with per capita miles driven trending downward since 2007. Kishore Bharatula of Fractal Analytics notes that the change has resulted in a reduction in accidents and associated claim expenses, but wonders why it has not impacted insurer premiums. 
Read more

............................................................................................

 

Mar 2015

Where data meets decision-making

This article talks about the 15 year journey of Fractal and the path ahead
Read more

............................................................................................

 

Feb 2015

Best Steps for Maximizing Analytics ROI

Exponential growth in data and information at hand is forcing organizations to rethink their business models. With the rise of digital channels (both as sales channel and marketing channel) the business environment is becoming more complicated and challenging, and the competition is intensifying. Firms are responding by setting up dedicated analytics (or information science or insights) divisions, or repositioning existing teams, to enable a culture of data-driven decision making. 
Read more

............................................................................................

Feb 2015

Making the most of data: Predictive analytics is helping e-commerce companies improve their conversion rates. Here's how

Featured on page one, The Strategist, Business Standard, February 2015 issue Nishad Sharma, a Delhi-based entrepreneur, is a typical online shopper who keeps a tab on the various sales and promotional deals run by e-commerce companies from time to time.
Read more

............................................................................................

Feb 2015

The Three ‘I's: Insight, Impact and Innovation

At Fractal Analytics, we believe in chasing three ‘I's in what we do for our clients, or even for any internal development, to be able to deliver value. These ‘I's are critical for our success (as we perceive it), and forms the core of our thinking. These three ‘I's are - (i) Insight (ii) Impact (iii)Innovation
Read more

............................................................................................

Jun 2014

Making it Easy - Customers don't like to be sold but love buying and welcome any help they can get

Good salespeople know this and focus on fulfilling customer's shopping mission by offering relevant recommendations. In the online world, analytics aims to substitute this responsive salesperson with three important differences
Read more

............................................................................................